Welcome to the largest health ecosystem in Colorado and western Kansas. Welcome to living your mission among thousands of people on fire to live theirs too. Welcome to options, possibilities and values that guide exceptional care. Welcome to extremely important industry challenges and opportunities to solve complex problems. Welcome to highly intelligent teams, overflowing community and the wholeness of mind, body and spirit that is Centura Health.
Flourishing Begins Here
You have a purpose, unique talents and NOW is the time to embrace it, live it and put it to work. At Centura Health, we value incredible people with incredible skills – but your commitment to a greater cause is something we value even more. Reporting to the Senior Vice President Strategy & Business Development, the Vice President (VP) of Marketing will direct and oversee Centura Health’s Marketing department by selling an integrated care experience in the marketplace, drawing upon his/her sphere of influence and strategic marketing tools. This position has the opportunity to profoundly affect the overall direction and delivery of Centura Health's services, serving in a highly visible internal and external capacity. Will design, implement and monitor effective marketing strategies that align with Centura Health business goals. The ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. This role is inclusive of all sub-specialties within marketing such as Market Research, Search Engine Optimization, Social and Digial marketing, and Brand Development. You will be intricately involved in a significant role shaping the company’s strategic planning, ensuring that the Marketing department’s activities contribute to Centura Health’s long-term success.
Important to this role is understanding the leadership expectations of this position and the entire leadership team throughout Centura Health. The VP Marketing must have a personal and professional connection to the Mission of our Christian organization. This position must be a team player themselves and contribute toward a Team centered approach that lends itself to ensuring “team before self” as we lead our complex, highly matrixed organization into the differentiated leading role as THE system of choice. This position will invite others into their Mission and Community Health work in order to be fully Transparent with the activities of this position, allowing for celebration of success and learnings through opportunities for change. This position will be a change agent for the health system by being bold in our thoughts and actions that generate the need for Urgency as we forge ahead as the thought leader in our industry. Finally, the individual must demonstrate personal and professional Accountability to our community, associates, physicians, and sponsors for performance for nursing and its team.
What You Bring/Job Requirements
In addition to bringing your whole self to the workplace each day, qualified candidates will need the following:
A Bachelor's degree in Business Administration, Marketing, Health Care Management or a related field Required.
Master's degree in healthcare or business Required.
A minimum of 10 years of progressive leadership in the Marketing arena Required.
Experience building a network function, having demonstrated the ability to build teams and work collaboratively, garner support, manage conflicts and champion initiatives successfully across a broad, highly-matrixed, and complex organization.
Knowledge of healthcare delivery systems, national guidelines for quality of care and beset practices, data extraction and manipulation, information systems, population-based studies, health services research, research methods, relational databases, bio-statistics, risk adjustment and predictive modeling is highly desirable.
Your Connected Community
When people and places align, incredible things happen. Just like the 21,000+ amazing associates who work here, every community within Centura Health’s connected ecosystem has its own unique history, story and personality. Centura Health connects individuals, families and neighborhoods across Colorado and western Kansas with more than 6,000 physicians and 21,000 of the best hearts and minds in health care. Through our 17 hospitals, two senior living communities, health neighborhoods, physician practices and clinics, home care and hospice services, and Flight for Life® Colorado, we are making the region’s best health care accessible and affordable in every community we serve. Formed in 1996 by sponsors Adventist Health System and Catholic Health Initiatives, our Mission is to extend the healing ministry of Christ by caring for those who are ill and by nurturing the health of the people in our communities. Centura Health is more than a great place to work – it’s a place where our core Values of Compassion, Respect, Integrity, Spirituality, Stewardship, Imagination and Excellence are demonstrated daily in everything we do.
Everyone Thrives Here
You’re different, and we love it. Your perspectives, your ways, what you are on a mission to go and do – we’re all different at Centura Health, but we’re also all equally connected and supported. We are here to cultivate YOU in an environment which not only lifts you up, but propels you forward.
Centura Health is an Equal Opportunity Employer, including Veteran and Disability. Offers of employment are contingent upon successful completion of a pre-employment drug screen, health screen and background check.