Summary

This is a build role, not a maintenance role: the VP will lead an experienced in-house team and add performance and analytics capability alongside it, own a substantial multi-million-dollar paid media program, and construct the attribution architecture that connects every marketing dollar to a signed client.

Description

About the Role

Robinson & Henry, P.C., one of Colorado's fastest-growing law firms, seeks a VP of Marketing to take full operational ownership of the firm's marketing function. This is a build role, not a maintenance role: the VP will lead an experienced in-house team and add performance and analytics capability alongside it, own a substantial multi-million-dollar paid media program, and construct the attribution architecture that connects every marketing dollar to a signed client.

Key Responsibilities

Own the firm's paid media program end to end, including Google Ads (Search, Display, LSAs, Performance Max), Meta, and the outside media agency relationship
Build and maintain full-funnel attribution: UTM taxonomy, dynamic phone tracking, offline-conversion feeds, GCLID/LSA matching, and multi-touch reporting
Develop marketing dashboards and key performance metrics for client-acquisition cost, fee growth, and lead velocity
Grow revenue while lowering cost per acquisition across practice areas, including contingency-fee matters
Lead process improvement, automation, and marketing systems optimization
Partner with the firm's development team on landing-page, conversion, and self-service digital experiences
Partner with executive leadership on growth strategy, budget planning, and organizational scale

Qualifications

Bachelor's degree in Marketing, Business, or a quantitative field; MBA or proven equivalent experience a plus
10+ years in demand-generation or performance marketing
3+ years in a senior-leadership role at a B2C company (legal, healthcare, home services, or a similar high-ticket vertical)
Ownership of an annual media and head-count budget of at least $4 million, with demonstrated success scaling revenue while lowering cost per acquisition
Fluency in full-funnel attribution architecture: UTM taxonomy, dynamic phone tracking, Google and Meta offline-conversion feeds, GCLID/LSA matching, multi-touch reporting
Hands-on mastery of Salesforce, Looker Studio/GA4, Google Ads, Meta Ads Manager, and call-tracking platforms such as CallRail
Proven ability to recruit, coach, and performance-manage cross-functional teams across creative, analytics, and operations
Experience presenting clear ROI cases to ownership and the leadership team
E-commerce or digital-product experience (subscription, self-service, or transactional funnels) preferred but not required