Vail Resorts

The Director will help advance the evolution from batch-and-blast campaign planning to connected lifecycle marketing built around guest needs, signals, journeys, and measurable outcomes. As the strategic lead for acquisition and activation, this person develops the strategy, roadmap, standards, and recommendations for database health, marketability, strategic partnerships, new-subscriber growth, referral programs, channel governance, direct mail acquisition, welcome and onboarding journeys, firs