The Financial Planning Association is seeking a proactive and collaborative Sr. Product Marketing Manager (PMM) who can develop and grow one of its signature product marketing initiatives – FPA membership.
Specifically, the PPM will lead all aspects of FPA membership marketing and storytelling. FPA membership is nuanced, with varying levels and types of benefits for financial planners at different points in their professional careers; the PMM will analyze benefit products – ROI, membership value, membership use and who is using it, lifecycle chain and find opportunities for enhancement, replacement, and secession to help grow and retain members. The PMM will also be our chief advocate for packaging and promoting these benefits to specific member audiences, and will partner with the marketing team to craft the broader strategy and implementation around the user experience, messaging and marketing of existing and new membership campaigns.