Summary
Description
What you'll do…
H&R Block is hiring a Director of Content and Creative Strategy—a visionary leader with a track record of fostering high-performing teams in a dynamic, fast-paced environment. In this role, you’re responsible for inspiring and motivating others to embrace change, challenge existing norms and systems and drive progress in building brand relevancy and becoming an outcome-oriented content function. The ideal candidate has experience supercharging content marketing efforts to drive traffic and engagement and managing and shaping consumer brand perceptions.
Primary Responsibilities:
- Spearhead a strategic overhaul of our content function to better align with the company’s ideal state and modern marketing organizations
- In partnership with the go-to-market and media teams, translate customer needs and insights into actionable content strategies
- Inspire, direct and lead internal and agency teams to produce innovative, effective content (often at high-volume) that cuts through a crowded marketplace and delivers on customer needs.
- Utilize data and analytics to measure content performance and make data-driven decisions to optimize content.
- Experiment with new tools and techniques, including AI, to create efficiencies in content production timelines and costs.
- Evangelize the brand platform and champion creative work across the organization.
- Drive brand relevancy by aligning content with current cultural and market trends to increase audience engagement.
- Collaborate with cross-functional teams to ensure brand consistency and integration of messaging and content across all touchpoints, including governance of brand foundations
- Stay current on industry trends, emerging technologies, and best practices in creative and content marketing
- Optimize content formats to align with consumer consumption and search trends and behavioral shifts, ensuring we stay relevant and visible to our target audiences
- Monitor and manage production budgets to ensure efficient and effective allocation of spend
- Define and track key performance indicators to measure the success of content strategies
- Build and maintain strong relationships with key stakeholders
What you'll bring to the team…
- 12+ years of relevant experience, including experience in marketing leadership roles
- Clear and compelling communicator with the ability to inspire and influence stakeholders at all levels of the organization
- Results-oriented mindset and proven ability to proactively and creatively solve problem
- Exceptional organizational and time management skills; adept at working under pressure and managing multiple high-priority projects in a highly seasonal business
- Track record of mentoring and developing associates and fostering a high-performing and collaborative team
- Experience with Workfront, Adobe Experience Manager and other Adobe systems desired but not required
Pay Range Information
The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed.
Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan.
Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.
Pay Range Minimum
119000
Pay Range Maximum
202000
About H&R Block…
H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve grown to have approximately 12,000 offices throughout the United States and around the world.
We are a people company first and a tax company second. People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more.
H&R Block is committed to diversity and inclusion and is proud to be an equal opportunity employer. We consider qualified applicants regardless of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. All qualified applicants are welcomed and encouraged to apply.
