Summary
Description
At the Davis Phinney Foundation, we help people with Parkinson’s live well today. Resources such as tools, education and experiences are just a few of the ways we help make the lives of those we serve better. Since 2004, the Foundation has brought to life some of the most important programs and research for those affected by Parkinson’s. Our community includes people living with Parkinson’s, Parkinson’s care partners, families, and friends in addition to physicians and allied health professionals.
POSITION OVERVIEW & PURPOSE
The Program Manager-Content is accountable for the research, creation, execution, and management of the educational content at the Davis Phinney Foundation. This includes content created for the blog, the Every Victory Counts® suite of resources, events, webinars, podcasts, educational brochures, and more.
ESSENTIAL DUTIES & RESPONSIBILITIES
- Researches, creates, executes, and manages educational content initiatives and creates learning goals and objectives for all educational initiatives.
- Writes technically accurate, engaging copy for the Foundation’s website, blog, Every Victory Counts suite, and other educational content platforms.
- Provides content for email, social media, and print publication.
- Assists with production of Foundation’s and audio-visual content.
- Identifies and nurtures relationships with speakers and content contributors, communicating clear objectives for content and ensuring timeliness of article and presentation submissions.
- Collaborates with the Content and Marketing teams to monitor and evaluate the effectiveness of the Foundation's educational content and makes recommendations for new areas of content to develop.
- Works closely with Marketing team to ensure content is SEO friendly and supports digital reach goals (web traffic, social media, etc.).
- Analyzes audience viewing behaviors and learning styles and creates appropriate ways for our community to consume information (video, coursework, podcast, webinar, etc.).
- Develops a deep understanding of Parkinson’s, with a specific focus on how current trends are applicable to the Foundation’s educational content strategy.
- Other duties and responsibilities as assigned.
KNOWLEDGE, SKILLS, AND ABILITIES
- Strong verbal and written communication skills
- Strong copyediting skills
- Proficiency with WordPress and Office 365 Applications
- Familiarity with Blackbaud CRM and Monday.com software preferred
- Experience with audio editing, video editing, and graphic design principles and software preferred
- Ability to identify and resolve complex problems.
QUALIFICATIONS & COMPETENCIES
- Bilingual fluency in English and Spanish strongly preferred
- 3+ years of experience in multimedia content writing and editing
- Bachelor’s degree in Health Education, Writing, English, Communications, or Journalism required
- Master’s degree in Public Health, Health Education, English, Communications, or Journalism preferred
PHYSICAL DEMANDS AND WORKING ENVIRONMENT
- Frequently reading
- Frequently using repetitive motions
- Work environment: predominantly indoors. Some events may occur outdoors.
