Summary

Description

Communications & Marketing Manager, CaFÉ and ZAPP

Summary of Position

The CaFÉ™ and ZAPP® communications and marketing manager leads marketing and communications strategy and execution for two distinct Creative West SaaS programs. This is a hands-on role responsible for translating business, product, and customer needs into effective marketing strategies, communications plans, campaigns, and content. The manager oversees a diverse portfolio of recurring communications, marketing activities, product communications, and special initiatives across CaFÉ and ZAPP. This role requires strong communications and marketing acumen, excellent writing and content development skills, and the ability to independently plan, prioritize, and advance multiple projects simultaneously. 

Working closely with the CaFÉ and ZAPP teams, this position develops a sufficient understanding of the products, audiences, and business goals to produce clear, accurate, and engaging communications and provide informed strategies. This role is expected to generate ideas, evaluate performance, and identify audience needs to improve marketing and communications over time. 

Essential Functions

Marketing Strategy and Performance

• Develop and execute marketing strategies and campaigns that support CaFÉ and ZAPP’s business goals, including customer engagement, awareness, adoption, retention, and revenue generation; evaluate results and recommend changes based on performance, audience needs, and business priorities.
• Manage CaFÉ’s e-blast program, including strategy, promotion, advertiser relationships, execution, and performance against revenue goals.
• Plan and manage paid digital and social media campaigns, including audience targeting, creative direction, and performance evaluation. 

Communications Strategy and Content

• Develop communications strategies and plans for product launches, system changes, customer initiatives, operational updates, and other CaFÉ and ZAPP business needs.
• Build and maintain sufficient knowledge of CaFÉ and ZAPP functionality, audiences, and business needs to communicate accurately and effectively.
• Write, edit, produce, and manage customer-facing content across channels, including websites, blogs, newsletters, product announcements, help content, sales materials, and social media, while maintaining clear messaging, a consistent brand voice, and strong editorial standards.
• Lead webinars and virtual events that serve a marketing, promotional, or audience-engagement purpose, and support product-led educational webinars through promotion, audience communications, and development of related marketing and visual materials.
• Identify and bring forward new content, storytelling, and audience engagement ideas. 

Portfolio and Project Management

• Manage a portfolio of diverse marketing and communications work across CaFÉ and ZAPP, including recurring communications, campaigns, product communications, social content, and other projects.
• Maintain the CaFÉ and ZAPP marketing and communications calendar and plan work that accounts for deadlines, audience needs, competing messages, review periods, and business priorities.
• Develop realistic project plans, identify required inputs and approvals, coordinate contributors and reviewers, and follow through on work to completion.  
• Manage competing priorities and changing needs, identify risks or capacity conflicts early, and recommend adjustments before deadlines or commitments are affected.  

Cross-Functional Collaboration and Representation

• Translate subject-matter input from product and business teams into clear, cohesive communications and marketing approaches.
• Contribute marketing and communications expertise to cross-functional projects involving CaFÉ and ZAPP, and collaborate with Creative West’s marketing and communications team on brand alignment, organizational storytelling, and shared campaigns.
• Represent Creative West, CaFÉ, and ZAPP at relevant conferences, webinars, meetings, and sector events.

Competencies
Marketing and Communications Expertise

• Strategic marketing and business orientation. Connects marketing activities to business goals and audience needs. Develops thoughtful approaches and evaluates results to adjust strategies and tactics as needed. 
• Communications strategy. Understands complex product and business information and translates it into clear, effective communications for different audiences and channels. Makes sound decisions about message, timing, format, and calls to action. 
• Editorial, creative, and content excellence. Produces clear, accurate, engaging content with strong writing, editing, organization, and attention to quality. Brings creative ideas and strong visual judgment, adapting content appropriately across channels and formats. 

Operating Effectiveness

• Ownership and initiative. Takes responsibility for work and outcomes, proactively identifies how to move work forward, and exercises sound judgment without requiring detailed direction for every next step. 
• Project management. Effectively manages multiple concurrent projects, recurring responsibilities, deadlines, and changing priorities. Develops realistic plans, manages dependencies, and raises risks or conflicts early. 
• Cross-functional collaboration and learning agility. Works effectively across teams, seeks and incorporates relevant expertise, and remains accountable for advancing their work. Learns new functionality, audiences, services, systems, and organizational context quickly and applies feedback and new information to future work. 

Technical Skills and Experience

Required Qualifications

• Strong writing and editing skills, with experience creating clear, audience-focused content for a range of purposes and formats.
• Demonstrated experience developing and executing marketing and communications strategies, campaigns, and content across multiple channels based on business goals, audience needs, and intended outcomes. 
• Experience managing multiple concurrent projects with competing priorities.
• Experience with digital marketing and social media, including creating content, managing campaigns, and reviewing performance data. 
• Experience working with website content management systems and other digital platforms, with the ability to learn new systems and technology quickly.

Preferred Qualifications

• Experience with WordPress.
• Experience with Canva, Adobe Creative Cloud, or comparable visual content tools.
• Experience creating or editing basic video or multimedia content.
• Experience working with email marketing, customer relationship management, analytics, or digital advertising platforms.
• Experience communicating about technology products, SaaS platforms, or other products that require translating technical or operational information for nontechnical audiences.
• Familiarity with arts, cultural, nonprofit, or other mission-driven organizations and audiences.

Compensation
This is a manager position. The salary range for this position is $65,000 to $73,000.

Benefits
Creative West offers a competitive benefits package for all full-time employees, including:

• Employer-paid health insurance
• Employer-paid life and disability insurance
• Dental insurance partially subsidized by employee
• 401(k) with up to 5% match
• 37.5 hour work week
• Generous vacation and sick leave
• 10 paid holidays plus the week off between Christmas and New Year’s Day

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Creative West, we are committed to building a diverse, inclusive, equitable and authentic workplace. If you're excited about this role, but your past experience doesn't perfectly align with every qualification in the job posting, we encourage you to apply anyway. You may be just the right candidate for this or other roles with us.

Creative West is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Creative West is committed to attracting and retaining a diverse staff and will honor your experiences, perspectives, and unique identity. Creative West strives to create and maintain a working environment that is inclusive and equitable.