WINTER PARK RESORT OVERVIEW:
Opened in January of 1940, Winter Park Resort is the oldest continuously operating resort in the United States. We are located just 67 miles north-west of Denver, which makes us the closest major ski resort to the city. Winter Park’s traditions are deeply rooted in railroad, logging, and the early exploration of Grand County and the local Fraser Valley. Our mission is to “create the best memories, again and again,” for our guests, our employees, our community, and our strategic partners.
Headquartered in Denver, Colorado, Alterra Mountain Company is a community of 12 iconic year-round destinations, including the world’s largest heli-ski operation. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage, and retail businesses. Headquartered in Denver, Colorado with destinations across the continent, we are rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans five U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. We honor each destination’s unique character and authenticity and celebrate the legendary adventures and enduring memories they bring to everyone together.
The position is responsible for driving resort visits, revenue and brand by optimizing digital touchpoints including the websites and email along with future digital additions such as the app. The Web & CRM Specialist reports to the Digital Marketing Manager who provides overall strategy and direction for digital marketing touchpoints.
Day-to-day activities include website content updates that support sales and marketing objectives and executing email marketing strategy. Beyond the day-to-day updates, the Web & CRM Specialist reviews the site and email marketing for opportunities to improve the user experience and increase sales through technology and design. This role will not be responsible for content, copy or brand design.
Additional responsibilities include coordinating implementation of feature and functionality enhancements within the CMS. This role is also responsible for researching and testing new online tools and maintaining knowledge of current best practices.
The Web & CRM Specialist is expected to approach their role with a data-driven mindset. This role will regularly leverage analytics tools to analyze user behavior and provide suggestions to improve user experience on site. This role is also responsible for using tools such as Adobe Target and Adobe Audience Manager to create and implement optimization tests and user personalization.