Communications and Engagement Supervisor

Summary

Description

Hiring Range: $70,596.00 – $77,655.50 Annually 

Work Schedule: Mon-Fri 8:00 – 5:00; Evening/Night Meetings; Weekends; as needed

NATURE OF WORK

As a member of the Communications Division, the individual in this position performs high-level administrative and professional work in planning, coordinating, and supervising operations and functions within the Communications Division.

This position serves as a resource to all Town departments for the development, maintenance, implementation, and continual improvement of effective current and long-range communication policies, plans, and practices, including the development of procedures and methods to build proactive, clear, and consistent two-way communication between Town government and members of the public. Under the direction of the Communications Manager, the individual will assist in leading all aspects of communications for the town and represent the town government in a variety of public contexts. The Communications and Engagement Supervisor will help to advance and accomplish organizational goals related to communications and engagement. The person in this role may also act as a designated Public Information Officer for the town when assigned by the Communications Manager.

 Individuals in the position are required to perform work in a manner consistent with and exemplary of the Town’s PRIDE philosophy and the Town’s Equal Opportunity Employment policy.

SUPERVISION RECEIVED  Individuals work under the direct supervision of the Communications Manager to carry out assigned duties, functions, roles, and projects in both routine and complex circumstances.

SUPERVISION/LEADERSHIP EXERCISED  Individuals in this role will supervise the Communications Coordinators and Communications Technician and may, at times, direct the functions of other communications staff. 

ESSENTIAL JOB FUNCTIONSThe individual in the Communications and Engagement Supervisor role is assigned specific assignments, job duties, scope, authority, responsibility, roles and requirements as determined by the Town, department, division, and pursuant to laws, regulation and practices. Individuals in this position must be able to successfully perform, be responsible for, and/or assist in the fulfillment of many job functions and duties, with or without reasonable accommodation.The following duties and responsibilities are illustrative of the primary functions of this position and are not intended to be all inclusive:Marketing/Communications

• The Communications and Engagement Supervisor works closely with the Communications Manager and the Creative Communication Supervisor as well as other members of the Communications Division staff to create a brand vision, maintain brand consistency, innovate branding based on current design practices and creative concepts.
• Leads content creation for the town’s websites, including responding to departmental requests, adding images and documents, editing page content, problem-resolution, ensuring best practices for effective information delivery and contract management with the vendor.
• Works collaboratively with the Communications Manager to create and implement town-wide communications plans for marketing, public relations and engagement campaigns, and branding efforts.
• Serves as a designated Public Information Officer for the town at the direction of the Communications Manager and provides on-call communications support for emergency and crisis messaging both during and outside regular business hours when assigned. 
• Responsible for creating and administering high-impact social media and digital campaigns based on Town communication and engagement goals.
• Works alongside Communications staff to create and implement graphic design and creative content for effective communication across digital and print platforms.
• Assist in ensuring compliance with logo and branding management, including compliance with applicable policies, guidelines, and procedures.

Public Engagement

• Serves as lead administrator for the town’s public engagement platforms, including coordinating with departments and divisions in the organization and with the town’s contractors, training employees on engagement best practices, constructing posts, surveys, creating engagement strategies and monitoring results to further community and organizational goals.
• Serves as town’s primary social media subject matter expert, staying on top of trends in information sharing and engagement to continue growing the town’s social media presence and engagement opportunities with the public including campaign ideas, content strategy, new products and services based on market research and benchmarking.
• Responsible for recommendations on strategy as well as administration and creation of all social media plans and content for the organization, including the main platforms of Facebook, Twitter, Instagram, and YouTube.
• Responsible for online community engagement and connections, social listening and responding to online audiences with efficiency, accuracy, and clarity.
• Works closely with the Digital Services Administrator to monitor website and social media analytics, looking for trends in analytic data, generating reports, and making recommendations to the Communications Manager and other town staff based on content engagement and performance. 
• Interacts with Town staff on a regular basis to gather, draft, review and release information to the public through the division’s various communication channels.
• Responsible for measuring success of town website, engagement opportunities, social media programs and campaigns to align with larger town-wide communications and engagement goals.
• Collaborates with internal and external stakeholders to develop marketing for town initiatives, programs, facilities, special events, classes, etc.

Administrative/Project Management

• Coordinate activities with other departments and agencies as needed. 
• Work in collaboration with co-workers to meet department and overall organizational goals.
• Meet deadlines, interpret established guidelines and research, and recommend possible changes for greater efficiency and effectiveness.
• Assists in the preparation and processing of invoices and expenses for the Communications division related to public relations, marketing, and/or engagement campaigns and projects.
• Provide organization, record keeping, and follow-up for invoices and statements related to marketing projects and associated budgets. 
• Operate town-issued computer and software programs. 
• Work independently and set priorities for work assignments, ability to manage multiple tasks.
• Work flexible hours including weekdays, weekends, evenings and holidays when required.
• Operate a motor vehicle in traveling to and from work sites or meetings.  
• Take proper safety precautions, anticipate unsafe circumstances, and act accordingly to prevent accidents. Use all required safety equipment. 
• Recommend new Communications initiatives to broaden town exposure.
• Inspire creativity and innovation in co-workers and division staff.

OTHER DUTIES

Depending on organizational need, additional duties may include the following:

• Excellent and diverse writing, editing (photo/video/text), presentation and communication skills. Requires excellent grammar, spelling, punctuation and vocabulary. Ability to listen and communicate effectively with diverse groups.
• Knowledge of website and social analytics tools. Must be able to gather media and archive materials for records purposes and future use.
• Creative and innovative thinker, tech-savvy with Microsoft Office Suite, Adobe Illustrator, InDesign, Photoshop, Canva, HTML, content management systems, and any software commonly used for creating marketing material and social content.
• Establish and maintain effective working relationships with employees across the organization, representatives of other agencies and organizations, and members of the community.
• Requires creativity and strong customer relation skills.
• Must be able to consistently prioritize and manage multiple tasks in a fast-paced environment, and to work independently.
• Ability to coordinate and organize numerous projects simultaneously.
• Must be capable of discerning when confidentiality ability and maintaining confidentiality.
• Must work well under pressure with the ability to meet tight deadlines. Requires ability to function at high-speed to allow for completion of projects in a timely and accurate manner.
• Excellent customer service skills.

EDUCATION, EXPERIENCE AND FORMAL TRAINING 

• Bachelor’s Degree in Marketing, Multimedia, Communications, and/or Journalism required. An equivalent combination of education and/or experience may substitute for education requirement on a year-for-year basis. 
• Three (3) years’ work experience in in digital media must be in addition to any experience used to satisfy the education requirement.
• Three (3) years of progressively responsible digital media and marketing with an emphasis on writing, design and demonstrated familiarly with modern media platforms including social media channels required.
• Two years (2) project management experience and demonstrated experience in the use of InDesign, Photoshop, Canva and/or other publication software applications used in producing high-quality publications required. 
• An equivalent combination of education, training and experience which provides the required knowledge, skills and abilities may be considered

LICENSES OR CERTIFICATES

• Must have a current Colorado Driver’s License or the ability to obtain one upon hire, that meets the Town of Windsor’s standards

ts or other digital equipment, digital cameras, copiers, printers, scanners, telephones.

KNOWLEDGE, SKILLS & ABILITIES

• Ability to read and write is essential.
• Knowledge of government operations and administrative processes. 
• Ability to distill large quantities of information into meaningful messages and interesting stories.
• Knowledge and experience in writing and proofreading written materials in AP Style.
• Knowledge of basic emergency communications functions using FEMA’s National Incident Management System (NIMS) and Incident Command System (ICS) framework.
• Ability to write reports, business correspondence, and procedure manuals.
• Ability to work cooperatively with supervisors, co-workers, and other staff in the completion of projects.
• Ability to handle multiple work assignments and meet strict deadlines.
• Knowledge of basic graphic design principles and practices, including hierarchy, grid structures, color, and typography.
• Knowledge of industry-specific software programs, which including Microsoft Office, various internet applications (Canva, Sprout Social, Bit.ly, etc.), and the Adobe Creative Cloud suite.
• Ability to communicate effectively, both verbally and in writing.
• Ability to remain tactful, helpful, and friendly in dealing with the public and other employees. 
• Ability to document work clearly and thoroughly. 
• Ability to use independent judgment in routine and non-routine circumstances, and in critical situations, and to make proper notifications to the Communications Manager or other town staff.
• Must possess a combination of creative, technical, analytical, organizational, communication, and interpersonal relationship skills and professionalism.
• Ability to multi-task and prioritize to meet deadlines.
• Ability to work independently or in a team environment, as needed. 
• Strong competency in writing, desktop publishing, and graphic design software.

MATERIALS and EQUIPMENT USED Materials and equipment used include, but may not be limited to the following:

• Equipment: Position requires use of a variety of equipment: computers, software, tablets or other digital equipment, digital cameras, copiers, printers, scanners, telephones.

WORKING ENVIRONMENT & PHYSICAL REQUIREMENTS

 The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

The physical activities of this position include, but are not limited to, the following: kneeling, stooping, crouching, reaching, lifting, fingering, sitting, standing, walking, grasping, feeling, talking, hearing and repetitive motions. The physical requirements of this position are considered Light Work, exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. 

The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation of machines (including inspection); using measurement devices; and/or assembly or fabrication of parts at distances close to the eyes.

The employee is not substantially exposed to adverse environmental conditions (as in typical office or administrative work).

This position is not considered safety sensitive because the individual does not operate a commercial motor vehicle, as a regular function of his/her daily job duties. 

Note: This position description is not intended to be an exclusive list of all of the requirements, duties, tasks, roles or responsibilities associated with the position. Nothing in this position description restricts the Town’s ability to assign, reassign or eliminate duties and responsibilities of this job at any time.  

The Town of Windsor will make all reasonable accommodations to ensure that people with disabilities have an equal opportunity in employment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The town is dedicated to the principles of equal employment opportunity. The town prohibits unlawful discrimination against applicants or employees on the basis of age 40 and over, race (including traits historically associated with race, such as hair texture and length, protective hairstyles), gender (regardless of gender identity or gender expression), sexual orientation, color, religion, national origin, creed, disability, military status, genetic information, pregnancy, or any other status protected by applicable state or federal law. 

Apply Here: https://www.click2apply.net/bG658Wu4aDG41Sze8Ck4Z8

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