Director of Marketing

Summary

Description

Applewood Plumbing Heating & Electric once again ranks as one of the Denver Post Top Workplaces! Having been honored 12 times with the Top Workplace designation, Applewood is the premier residential service company in Denver. We have been offering our customers the best possible service for over 50 years. As we grow, we are searching for an experienced Director of Marketing to lead and manage our marketing department and brand through a balanced mix of traditional and digital strategies. This role will focus on high-impact, cost effective marketing tactics tailored to the residential services industry, while also enhancing our employment brand and fostering a culture of employee engagement.

The Rewards:

• Pay range of $110K – $140K plus annual bonus opportunity
• Professional office environment located in the Highlands neighborhood of Denver, offering a central location surrounded by trendy restaurants, beautiful parks, and numerous options for breaks and after-work activities
• 100% paid medical premiums for you AND your family
• Vision, dental & life insurance
• 401K plan with company match
• Paid holidays & vacation time, including up to 15 days of paid time off in your first year
• Ongoing paid training & support
• Lots more!

Key Responsibilities:

Strategic Planning & Leadership:

• Manage and execute the overall marketing strategy incorporating both traditional and digital channels, with a focus on cost-effective lead generation, brand awareness, and customer retention in the residential services industry.
• Develop the annual marketing plan and budget, setting strategic objectives and goals while defining key initiatives. Design an efficient allocation of resources to support these initiatives. Track spending and adjust tactics throughout the year to maximize return on investment (ROI) and align with business goals.
• Lead, manage, and mentor a small team of marketing professionals.
• Collaborate with cross-functional teams, such as customer service, HR, and operations, to ensure alignment between marketing initiatives and overall business objectives.
• Report directly to the President, providing insights on campaign performance, market trends, and growth opportunities.

Traditional and Digital Marketing Execution:

• Oversee both traditional and digital marketing efforts, including direct mail campaigns, email marketing, and radio / tv ads, as well as digital strategies such as Local Service Ads (LSA), Search Engine Optimization (SEO), and Pay-Per-Click (PPC) campaigns.
• Monitor lead quality across all channels to maximize ROI. Identify, monitor, and analyze marketing performance metrics, providing insights to evaluate effectiveness and areas for improvement.
• Oversee content creation and management for social media platforms (Facebook, LinkedIn, Instagram) ensuring a positive brand image for engagement with both customers and employees. Monitor engagement levels, respond to comments, and leverage social media to enhance brand reputation.
• Drive marketing innovation, including exploring new technologies, platforms, and strategies to differentiate the brand in a competitive market.
• Maintain current knowledge of industry trends, competitor activities, and our evolving customer needs to adapt marketing strategies.
• Conduct market research to stay ahead of industry trends and adjust strategies accordingly.

Vendor & Partnership Management:

• Collaborate with industry and functional experts to ensure top performance while managing multiple vendors, including those for website management, SEO, PR, and media buying. Ensure optimal performance and consistently achieve measurable goals through effective vendor oversight and partnership.
• Manage and optimize sponsorship partnerships with groups such as professional sports teams to secure premium placements and create engaging brand experiences.

Customer & Employee Engagement:

• Monitor and analyze Net Promoter Score (NPS) data to use insights to inform strategy and improve customer experiences. Collaborate with internal teams to implement initiatives aimed at increasing NPS and fostering long-term customer relationships.
• Develop and implement strategies to enhance the company’s employment brand, working closely with HR to highlight company culture, values, and employee success stories.
• Champion employee engagement programs, manage internal communications, recognition initiatives, and create marketing material that attracts candidates and boosts team morale.
• Oversee the planning and management of employee events ensuring alignment with engagement goals and company culture.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• 10+ years of experience in marketing (and 5+ years of management experience preferred) utilizing a balanced mix of traditional and digital strategies within the residential services industry (plumbing, HVAC, electrical a plus).
• Proven track record in managing successful direct mail, email marketing campaigns, along with experience in digital marketing, including social media management.
• Proficiency in Adobe Creative Suite and Microsoft Office 365 (Word, Excel, PowerPoint, Outlook).
• Experience with home services CRM and/or ERP systems desired (ServiceTitan experience a plus).
• Exceptional leadership and team management skills, with a history of leading marketing teams known for their strength in working effectively across functional lines.
• Experience with internal marketing including employment branding strategies and employee engagement initiatives.
• Strong analytical mindset, with the ability to interpret data and adjust strategies for optimum results.
• Experience in budget management and optimization for marketing spend.
• Excellent communication and presentation skills, with experience reporting to senior leadership.
• NOTE: Hiring decision will include assessment of pre-employment screening results such as credit check, technical skills, background check, and drug screening.