Cultivate and maintain strong, proactive, two-way relationships with key industry influencers that result in positive assessments and coverage for the company and its businesses. Execute aggressive media pitching, executive interview and speaking programs, providing prep materials, coaching and counseling to ensure that presentations and interviews are “on message.” Maintain strong, leverageable knowledge of competitor moves, market dynamics and customer issues that enable competitive Public Relation moves. Manage, direct and motivate agencies to execute against stated plans and objectives. Manage measurement and evaluation of long-term and short-term effectiveness and recommend improvements. Scope may be global, regional, sub-regional or local/country. Ensure work aligns with company’s brand identity and messaging framework.