The Marketing Coordinator is a marketing generalist role that will own Rachio’s local marketing efforts, drive marketing execution of Rachio’s promotional campaigns throughout the year as well as manage our PR agency relationships. It’s an exciting role that has ownership of budgets as well as direct management of agency partners to drive top of funnel awareness and broad adoption of Rachio for consumers.
Rachio has identified key markets in the country and needs help driving consumer awareness and adoption in these markets through local marketing campaigns. This role will execute a fully integrated marketing plan that will capitalize on this opportunity and drive product adoption in the markets selected. This is a great chance to build a replicable model for local marketing and own a campaign from ideation through execution with a strong emphasis on results.
The Marketing Coordinator will be responsible for driving execution of Rachio’s promotional marketing campaigns. This is a great opportunity to work across the entire marketing team as well as cross-functionally to ensure Rachio’s promotional campaigns are prepared and executed in an efficient manner with buy-in across key stakeholders. A strength in project management and attention to detail is crucial – if you pride yourself in making sure no stone is left unturned and are known for your expert-level communication skills, we want to hear from you!
This role will also have ownership of our PR agency relationships and will build a strategy for driving Rachio brand awareness through our press relationships. You could be coordinating with Wired about the latest Rachio release one day and then setting up a local Denver news interview the next – all with the support of a world-class agency partner.
As a small high-growth company there is lots of opportunity for this role to take on responsibilities in the other areas of customer acquisition and growth pending your aspirations and interests. Come learn and grow with us!