This is the Executive-level Marketing & Business Development employee who is responsible for the development of the company’s marketing. Responsible for the development, management, execution, and evaluation of effective marketing plans, product development, community outreach, public relations, and communications in alignment with and in support of credit union business plan and initiatives. Plans, directs, and coordinates marketing efforts focusing on driving brand creation and awareness, market growth, market strategy, member retention, member segmentation, and increase share of wallet. Oversees all marketing activities including website management, business development efforts, and all marketing, media, social media, and digital marketing campaigns. Ensures profitable member relationships and achieves growth in key measurement areas.