The Beef Issues Management program has two primary goals: 1) Lead the industry in consistent and effective responses to issues that threaten consumer confidence in beef; and 2) Strengthen the reputation of the beef industry by proactively communicating about farmer and rancher commitment to issues such as safety, sustainability, community and cattle care. The Senior Director, Issues Management (based in the Denver, CO office) leads a team of professionals responsible for the development and execution of proactive and reactive issues management programs. This position develops recommendations and strategies for reactive issues management efforts and proactive reputation management programs that build the reputation of how beef goes from pasture to plate and the people who raise it. This includes planning beef production immersion experiences, building relationships with key influencers, and developing strategic content and messaging. This position coordinates efforts with internal stakeholders from various departments to tell the beef story to a wide variety of audiences including nutrition and health professionals, retail and foodservice channel stakeholders and, ultimately, consumers.