Manager, Marketing

Working within established organizational goals, budgets and brand standards, this position exercises independent judgment in determining audience strategies, campaign approaches, channel selection, timing, prioritization and optimization. The Manager evaluates marketing needs, recommends solutions to internal partners, manages campaigns from planning through evaluation, and uses performance data to recommend improvements and inform future marketing decisions.

Working collaboratively with the Marketing and Communications team, executive directors and department leaders, this position serves as a marketing resource and advisor across membership, fundraising, youth development, sports, aquatics and other YMCA priorities.

OUR PATH
For 150 years, the YMCA of Metro Denver has been more than a place – it is a movement that lifts spirit, mind and body for all.  Our direction is clear: Elevate Lives and Rise Together.  Grounded by our mission and strengthened by the global YMCA movement we will elevate our people, purpose, partnerships and promise.

SUPERVISORY RESPONSIBILITIES
This position does not have direct supervisory responsibilities.

ESSENTIAL FUNCTIONS/EXPECTATIONS

• Email Marketing & Lead Automation: Develops and manages email strategy, calendars, audience segmentation, testing and automations; builds and deploys campaigns supporting membership, programs, fundraising and operational priorities.
• Social Media: Develops organic social media strategies and content calendars; determines content approaches, evaluates trends, publishes content and adjusts strategies based on audience performance.
• Paid Digital Media: Manages paid advertising campaigns across Google Ads, Meta and other digital networks; determines targeting and placements and optimizes approved campaign spending based on performance.
• Website & Digital Presence: Manages routine website content updates and evaluates and recommends improvements to content, engagement and user experience.
• Mobile App & SMS Marketing: Manages mobile app and SMS promotional calendars; determines appropriate audiences, timing and messaging approaches based on organizational priorities.
• Analytics & Performance: Analyzes multi-channel marketing performance, maintains dashboards and reports, identifies trends and recommends strategies to improve campaign effectiveness and conversion.
• Marketing Consultation & Prioritization: Advises executive directors and department leaders on marketing approaches and exercises independent judgment in prioritizing requests, channels, timing and resources.
• Event & Promotional Support: Develops promotional approaches and coordinates marketing materials, merchandise and logistical support for YMCA and community events.
• Brand Stewardship: Applies YMCA brand standards across marketing channels and advises internal partners on effective, inclusive and brand-aligned communications.
• Continuous Improvement: Identifies opportunities to improve marketing systems, processes and campaigns and recommends appropriate use of emerging digital marketing practices and tools.
• Project Management: Independently manages multiple projects, priorities and deadlines and resolves challenges within established organizational goals and parameters.
• Organizational Support: Provides occasional evening and weekend support for events, programs and time-sensitive communications, including inclement weather updates.
• Mission & Values: Demonstrates the YMCA values of caring, honesty, respect and responsibility and supports communications and workplace practices that foster inclusion and belonging