Summary
Description
JOB SUMMARY:
The Communications, Marketing and Event team is responsible for creating, implementing and overseeing comprehensive communication strategies that promote the Town of Johnstown. This role involves managing public relations, marketing campaigns, managing the website, brand management, newsletter development, social media presence, and organizing town events to ensure effective outreach and engagement with the community, stakeholders and media outlets.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
The following statements are illustrative of the essential functions of the job and do not include other nonessential or peripheral duties that may be required. The Town of Johnstown retains the right to modify or change the duties or essential functions of the job at any time.
• Plans, directs, manages, supervises, and coordinates the administration and operations of the Communication Department, including developing departmental budgets, goals, and objectives.
• Develop and implement a long-term communications and marketing vision, strategy, and execution, including identification of target audiences, development of key messages, distribution on relevant channels and measurement of the results.
• Advise Town leadership, departments, and Town Council in the areas of public relations, marketing, public participation, crisis communications, and strategic communications.
• Create and retain effective working relationships throughout the organization and in the community. Establish and maintain an effective working relationship with department directors and other government agencies and community groups to implement Town strategies.
• Supervise department personnel by selecting and hiring new employees, coordinating training for department personnel, evaluating work performance, coaching employees, and recommending disciplinary action when necessary.
• Represent the Town in relationships with other governmental agencies and outside organizations, in addition to participation on committees, task forces and study groups as needed.
• Act as the primary contact for media inquiries and coordinate responses in a timely and professional manner.
• Create content for the city's website, social media platforms, and publications, ensuring clear and consistent messaging.
• Ensure digital content complies with Colorado accessibility laws and best practices, including WCAG 2.1 standards, by implementing accessible design and staying informed on current trends and legal requirements.
Communications:
• Develop and execute strategic communication plans that align with the Town’s objectives and priorities.
• Drafts and reviews external messages and collateral, including press releases, quotes, newsletters, talking points/speeches, prepared remarks, social media posts, marketing collateral, website content and other communication and marketing materials.
• Oversees the design, production, and distribution of all Town of Johnstown publications.
• Establish and maintain good working relationships with media representatives, acts as the Town’s principal spokesperson by arranging press coverage for public events and community outreach efforts.
• Develop, implement, and monitor systems and procedures as necessary to improve and smooth operation of the communications function.
• Keep informed of developments in the fields of communications and marketing and local government.
• Arranges and implements a variety of in-person outreach activities. Schedules, prepares, and conducts group presentations.
• Ensure high quality and consistency in communications and branding across all Town channels and platforms.
• Manage internal communications
• Develop crisis communication plans and strategies to manage any emergencies or sensitive issues.
Marketing:
• Manage the coordination of public relations and marketing campaigns to promote town services, initiatives, and events.
• Oversee the design and production of promotional materials, both digital and print, ensuring they meet branding guidelines.
• Track and analyze marketing performance metrics to assess the effectiveness of campaigns and make data-driven improvements.
• Collaborate with various town departments to ensure cohesive branding and messaging across all communication channels.
Event Management:
• Oversee the planning, organization, and execution of town-sponsored events, including public meetings, community festivals, and special ceremonies.
• Oversee the management of logistics, vendor relationships, budgeting, and volunteer coordination for events.
• Ensure compliance with safety regulations and legal requirements for all events.
• Promote events through digital and traditional marketing channels to maximize public engagement and participation.
• Evaluate event outcomes and incorporate feedback for continuous improvement.
• Manage external vendors.
KNOWLEDGE, SKILLS AND ABILITIES
• Familiarity with municipal government operations and experience working with public sector agencies.
• Certification in event management, public relations, or marketing is a plus.
• Ability to establish and maintain effective working relationships with Town officials, community organizations, the public and other Town employees.
• Ability to communicate effectively, as this position has substantial contact with the Town Council, federal, state, and local elected officials, online media outlets, print and broadcast media, county organizations/officials, and the public.
• Ability to exercise judgment and react effectively in public and/or stressful situations.
• Must maintain a cooperative attitude and high degree of flexibility in changing priorities.
• Ability to handle sensitive situations with confidentiality, tact, and diplomacy.
• Excellent oral and written communication skills and the ability to comprehend conceptual ideas or strategies and implement such ideas or strategies.
• The ability to handle multiple tasks, work under deadlines and adhere to deadlines in stressful or difficult situations.
• Extensive knowledge of word processing programs, Adobe Creative Suite and various software packages related to the preparation of informational materials and modern office practices and procedures.
• Ability to design, coordinate, and layout promotional materials both digital and print.
• Ability to effectively interact with a broad range of people to effectively accomplish assigned tasks or projects.
• Ability to follow both verbal and written instructions, and the ability to issue clear concise verbal and/or written instructions to subordinates and other employees and report operations verbally or in written form to superiors.
• Demonstrated personal effectiveness, credibility, thoroughness, flexibility, and collaboration skills in adhering to and advancing the Town’s vision, mission, and values.
• Ability to translate verbal communication into effective written material, e.g., reports and other documents.
• Ability to use mathematical reasoning is necessary to carry out the budgeting and regulatory requirements.
• Ability to utilize analytical skills and apply results.
• Ability to use and apply technology.
WORK ENVIRONMENT:
While performing the duties of this job, the employee is regularly required to talk and hear, and to use hands to finger, handle, touch or feel. The employee is frequently required to stand, walk, sit, and reach with hands and arms. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception, and the ability to adjust focus. Most work is performed in a typical office setting. The noise level is usually moderate.
The job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer as the needs of the employer and requirements of the job change.
PHYSICAL DEMANDS:
• While performing the duties of this job, the employee is regularly required to sit, stand, walk, talk, use hands, fingers, handle, feel or operate objects, and stoop, kneel, crouch, or crawl. The employee is occasionally required to reach with hands and arms.
• Employee must communicate clearly and effectively; must understand and be understood.
• On rare occasions, the employee may be required to climb and balance. The employee must occasionally carry, pull, push, or lift up to 20 pounds.
• Specific vision abilities required by this job include close and distance vision acuity and the ability to adjust his or her focus, allowing a broad field of vision.
• It is essential that the employee be physically able to operate a variety of computer and office equipment successfully to fulfill the essential functions of this position.
QUALIFICATION REQUIREMENTS:
Minimum Education: Bachelor's degree from an accredited college or university with major course work in English, Communications, Public Relations, Public administration, or closely related field is desired but not required.
Job Requirements: Valid Colorado Driver’s License.
Special Training or Experience:
• Strong writing skills in a variety of genres (press releases, advertising copy, digital media, etc.) essential.
• A combination of education and experience to provide the following knowledge, skills, and abilities.
• Experience in managing and overseeing social media, website design and management, and brand marketing.
• Supervisory experience.
• Local government experience preferred.
Work Experience in Positions Similar or Related to This Job: Minimum five (5) years in media relations, public relations, marketing, or journalism, or other similar fields.
Deadline to apply: November 10, 2024
This position description is not intended to be an exclusive list of all the requirements, duties, tasks, roles or responsibilities associated with the position. Nothing in this position description restricts the Town's ability to assign, reassign, or eliminate duties and responsibilities at any time. The Town is an at-will employer, and Town employees may be separated from employment at any time at the discretion of management.
The Town of Johnstown provides generous benefits including vacation, holiday, sick time, medical, dental, vision, life insurance, retirement plan contributions, and health savings accounts. Specific requirements are stated in the Employee Handbook and Benefits Booklet.
Expected Hiring range: $114,125 to $139,803
Reasonable accommodations will be made to enable qualified individuals with disabilities to perform the essential functions.
