Summary
Description
Inner Matrix Systems (IMS) is seeking a strategic, committed, and growth-oriented Digital Marketing Specialist to join our high-performance team. If you are a digital marketer who not only knows how to build funnels, automation, and content, but is passionate about mastery, personal development, and creating results, then this role was designed for you.
For the last 22 years, IMS has grown 10–40% year over year through referrals, high-touch service, and exceptional training experiences and results. We are now ready to scale with integrated digital strategies and are looking for the right person to help build a marketing engine that brings our life-changing training to a global audience.
If you're committed, resourceful, results-driven, and eager to immerse yourself in our methodology so you can market it masterfully, then we want to meet you.
Role Overview
The Digital Marketing Specialist owns the strategy, creation, and execution of digital marketing campaigns that generate awareness, drive qualified leads, and support measurable company growth. This role requires someone who is equal parts tactician and executor.
You will tweak and test funnels, craft email campaigns, manage marketing automation, collaborate with paid advertising vendors, and create content that inspires engagement and conversion, all while tracking analytics and remaining nimble. Most importantly, you will deeply understand our training, our audience, and our brand so you can develop campaigns that truly resonate.
Key Responsibilities:
Email Marketing & Automation (HubSpot)
- Develop, build, and optimize email campaigns, nurture sequences, and marketing automation workflows in HubSpot.
- Segment audiences to increase engagement, retention, and conversion.
- Create copy and content aligned with the IMS brand voice and mission.
- Oversee and analyze email analytics and pivot accordingly.
Sales Funnel & Campaign Development (ClickFunnels)
- Measure and tweak pages, offers, photos, etc to create high-converting funnels that move prospects from awareness → engagement → purchase.
- Architect, update, and tweak landing pages in ClickFunnels, CTAs, lead magnets, tripwires, and webinar funnels based on analytics and results.
- Track funnel performance and optimize continuously for conversion.
Paid Advertising Oversight (Meta)
- Collaborate and partner with external agencies/vendors executing Meta (Facebook/Instagram) ad campaigns.
- Provide recommendations, content direction, and performance expectations.
- Ensure ads drive qualified, converting traffic to our sales pages—not just impressions.
Social Media Strategy & Content
- Work with our external partners to create and manage social content across Facebook, Instagram, TikTok, and LinkedIn.
- Write compelling copy, coordinate asset development, and track performance.
- Support social initiatives tied to launches, brand campaigns, and the IMS content calendar.
Cross-Functional Collaboration
- Work closely with leadership, the sales team, and operations to ensure marketing campaigns accurately reflect our offerings.
- Deeply engage with IMS training and curriculum to understand the product at a mastery level.
- Help build the foundation for a scalable, repeatable, data-driven marketing machine.
Requirements
- 3+ years digital marketing experience
- HubSpot certification (or willingness to obtain upon hire)
- Experience building landing pages in ClickFunnels
- High-level proficiency in Google Suite
- Strong copywriting and editing skills with conversion top of mind
- Highly organized with excellent time management
- Passion for personal development and learning new things
- Must attend foundational IMS training programs
- Ability to thrive in a fast-paced, growth-oriented environment
You’ll be successful in this role if you are…
- A self-driven high achiever with a genuine desire to grow personally and professionally
- Someone who thrives in ownership, accountability, and results
- Comfortable managing multiple projects simultaneously, pivoting when necessary to achieve an outcome, and doing so with excellence
- Excited to receive and implement feedback as part of your personal development
- Experienced in HubSpot and eager to deepen your expertise
- Someone who loves being accountable for outcomes, refining systems, solving problems, and building new solutions
About Inner Matrix Systems (IMS)
Inner Matrix Systems is a personal mastery training company for high achievers. In short: We train people to create a life they love. Our methodology blends neuroscience, world-class personal development techniques, and emotional intelligence training.
We offer:
- In-person and virtual weekend intensives
- Proprietary training app
- Ongoing support with certified IM Trainers
For nearly two decades, IMS has helped thousands of people transform their relationships, careers, health, finances, and emotional well-being. We are passionate about up-leveling our own lives and creating transformation at scale. If you’re inspired by growth, excellence, and making a meaningful impact, this is the place.
Base salary is $60,000 – $70,000/year with opportunity for profit-sharing on conversions.
