Primary Purpose of Position:
• Manage the digital voice of the Breckenridge Brewery Brands and areas of brand monitoring and reputation management, reporting and analytics and content development.
• Executes day to day, real time consumer communication through digital tools including Breckenridge Brewery’s website, Facebook, YouTube, etc. from events, festivals, etc.
• Ensure that consumer digital experiences align with overall company goals and vision.
• Analyzes social media analytical tools to understand consumer impression of Breckenridge Brewery and to make recommendations to manager for new strategies.
• Works with internal Breckenridge Brewery’s stakeholders to deliver their respective consumer messaging through social media tools.
• Create and maintain photographic and video assets documenting Breckenridge Brewery’s history, events, internal successes, etc.