We founded Deke in 2012, naming it after an ice hockey term for a move made by a player to get past an opponent. We like the idea that aggressive, skillful digital marketing is a critical element in both the financial services and healthcare industries for any given player to break away from their competitors.
Deke was founded by Dave Maney, a Stanford GSB grad who started life as a business journalist before becoming a successful serial entrepreneur, building brand-driven companies in the telecom and then the financial services industries. He had returned to the media business as an economic commentator for Fox News, Forbes and the Denver Post when he was asked by a friend and fellow financial services CEO to provide some digital marketing insights for the friend’s firm.