Rockmount is a 3 generation business started by Jack A. Weil (1901 - 2008) who worked daily until age 107 years old. His secret was he loved his work. A true pioneer, he introduced the first western shirts with snaps, and also made the first commercially produced bolo ties. Many of his innovations are standards in the industry. Western fashion is worn all over the world.
Jack A. was motivated to develop a distinctive look for cowboys, ranchers, and farmers living in the American West. They had special boots and hats but wore ordinary work shirts. Jack A's special shirt styles have many features different from conventional shirts. His ROCKMOUNT shirts are slim fitting to accentuate the body, whereas conventional shirts were boxy. A better fitting shirt is less likely to get caught or snagged while riding the range. The shirt yokes broaden a man's shoulders. The flap pockets fasten to better hold their contents. The snap fasteners have a break away function to let loose if the shirt got caught, and hold more permanently than buttons. Can you imagine a cowboy who likes to sew?
ROCKMOUNT's signature "Diamond" snap and "Sawtooth" pocket designs are individual and different, the same driving force behind so many of their distinctive features.