Summary
Description
OUR PEOPLE POWER OUR PURPOSE
The CorePower team is the heartbeat of the company. We prioritize our people first, and we are invested the employee experience so that together we can create an experience powerful enough to transform lives, including our own. We believe in the power of human connection, community, and going beyond the transactional to make a positive difference in people’s lives. Join our team and discover what happens when you ignite your intention to make a difference.
HOW WE SHOW UP
We are fiercely committed to our core values of empowering everyone, practicing gratitude, building community, growing forward and laughing together. These core values align us in service of CorePower’s higher purpose – to power love from the inside out. They are our guiding principles; internal agreements we make as a CorePower team about how we interact with each other and our students. Living our core values means they guide all our activities, define our workplace culture, and ensure there are no missed opportunities to fulfill our higher purpose.
We embrace our differences and foster an inclusive space where everyone can reach their full potential. We uplift, inspire and guide one another. We make time to share the power of yoga together, celebrate milestones and find joy in the present moment.
ROLE SUMMARY
The Associate Marketing Manager, New Studio Openings plays a critical role in bringing new studio launches to life by coordinating cross-functional workstreams and ensuring each opening is supported by a thoughtful, integrated marketing strategy. Working closely with the Marketing Operations Manager and Sr. Integrated Marketing Manager, this role serves as a key connector across marketing, creative, operations, studio leadership, sales, real estate, and external partners to keep marketing timelines and creative deliverables on track, support brand awareness and lead generation efforts, and deliver a consistent brand experience from pre-opening through launch.
With a hybrid focus on project management and marketing execution, this role manages calendars, aligns stakeholders, and helps execute integrated campaigns across digital, social, email, paid, in-studio, and event touchpoints. The ideal candidate has strong organizational skills, attention to detail, and the ability to manage multiple openings, tasks, and shifting timelines simultaneously in a fast-paced and collaborative environment.
At CorePower Yoga, we celebrate diversity in our community and empower everyone to grow. If this opportunity calls to you, but you do not meet 100% of the qualifications, we encourage you to apply.
ESSENTIAL JOB DUTIES
Project Coordination:
- Support the end-to-end execution of marketing initiatives related to new studio openings by coordinating timelines, deliverables, and cross-functional communication.
- Build and maintain project plans in Asana to track progress, deadlines, and responsibilities across marketing teams and external partners.
- Partner with the Marketing Operations Manager to ensure all marketing assets for new studio openings are delivered on schedule.
- Coordinate with external creative agencies to manage asset development, feedback cycles, and final deliverables.
Integrated Marketing Coordination:
- Work with the Sr Integrated Marketing Manager to ensure the new studio marketing strategy comes to life consistently across all owned, paid and earned channels.
- Be an expert on each new studio location; identify and share key market-level insights to inform the go-to-market tactics and creative for each new studio opening.
- Identify opportunities and gaps in the new studio marketing strategy and brief in new tactics as we continue to learn and optimize our marketing plans for new markets.
Partnerships & Events:
- Identify and support local partnership opportunities that increase brand visibility and community engagement in each market.
- Support the coordination and execution of events, working closely with the sales, studio leadership, and marketing teams.
- Source local influencers for paid content partnerships.
Content Capture & Photoshoot Coordination:
- Partner with local studio leadership to plan, coordinate, and execute photoshoots.
- Develop shot lists aligned with brand priorities, marketing initiatives, and launch storytelling needs.
- Travel to designated U.S. markets as needed to support pre-opening content for new studio openings.
- Support in capturing high-quality photo and video content on-site, including instructors in local landmarks and community moments.
- Edit short-form highlight reels optimized for social platforms, collaborating with cross-functional teams to incorporate feedback.
Reporting, Insights & Budget Management
- Pull and synthesize results into post-opening recaps as needed, highlighting insights, wins, and opportunities for future openings.
- Support management of new studio opening marketing budgets, tracking spend across vendors and channels.
- Partner with Sr. Integrated Marketing Manager and channel owners to recommend optimizations and solutions based on performance trends.
EDUCATION, SKILLS & QUALIFICATIONS
- 3+ years’ experience in integrated/brand marketing, project/campaign management, and/or partnerships and events.
- Experience using Asana or similar project management software.
- Strong organization, with an attention to detail.
- Strong communication and interpersonal skills.
- Experience managing vendor deliverables and relationships.
- Proficiency filming and editing short-form content optimized for Instagram Reels and TikTok.
- A self-driven team player who takes initiative.
- Thrives in a fast-paced environment and can prioritize while working under multiple deadlines.
- Affinity for and understanding of the CorePower Yoga brand, yoga and fitness industries.
- Ability to travel to various U.S. markets to support new studio opening events and activities.
- Must be able to execute on-site content capture in studio and event environments, including standing for extended periods, moving throughout active spaces, and lifting equipment up to 25 lbs.
- Must demonstrate CorePower Yoga values: Empower Everyone, Grow Forward, Laugh Together, Practice Gratitude, Build Community.
COMPENSATION
- $57,000 – $62,000
THE PERKS
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Free All Access Membership – use anytime, in studio or online
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Free All Access Membership for a Plus One – bring someone along!
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Retail Discounts
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Continued Education Offerings
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Access to Employee Assistance Program (EAP)
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Comprehensive Health Insurance – available for eligible employees
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Generous PTO Policy
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Expanded Holiday Calendar
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Quarterly Wellness Days
WHO WE ARE
At CorePower Yoga, we live our power by showing the world the incredible life-changing things that happen when you root an intensely physical workout in the mindfulness of yoga. This is our promise. We are the nation’s largest yoga studio brand with over 200 locations across the country, digital livestream and on-demand classes, and thousands of passionate yoga teachers sharing the transformative power of our practice.
As a team, we love seeing the magic that happens in a CorePower Yoga class when physical meets mindful and strive to create a work environment that mirrors the balance, empowerment and community experienced in our yoga studios.
This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. CorePower Yoga is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.
CorePower Yoga provides reasonable accommodation and/or modification to disabled individuals to assist in the application process. Any individual requiring accommodation/modification to complete this application should contact Human Resources at help.corepoweryoga.com.
