Summary
Description
OVERVIEW OF MESA COUNTY PUBLIC HEALTH
Mesa County Public Health was formed in 1948 as a political subdivision of the State. We provide a wide range of public and environmental health services to Mesa County residents and, in some programs, the region.
Mesa County Public Health is a leader in our community, our region, and throughout Colorado. We are committed to upholding standards that align our actions with our mission, vision, and values. We are an efficient and innovative organization and we are very proud of the work we do. We have high expectations of our leaders, our peers, and ourselves. We believe in the power of community partnerships to develop sustainable solutions for our residents. Mesa County Public Health employees believe in the principles of Epidemiology, support evidence-based interventions, and advocate for healthy lifestyles at the personal and community levels.
Our Vision: Mesa County is a supportive community that promotes a healthy environment where everyone can flourish.
Our Mission: Understanding, promoting, and protecting the health of the community.
Our Values:
- Respect: We treat our staff, community, and partners with dignity, respect, and empathy.
- Collaboration: We work collectively for the mutual benefit of the community through sharing information, responsibility, and resources.
- Innovation: We empower staff to creatively approach and solve health problems facing our community.
- Accountability: We are reliable and transparent with our community and partners.
JOB SUMMARY
As a member of our Communications and Marketing team, this position works to help guide Mesa County Public Health in the development, implementation, and execution of strategic communication materials to increase the value of Public Health and the programs and services we offer. Our team is looking for a creative thinker with strong attention to detail, excellent writing ability, and project management skills.
Essential Duties
ESSENTIAL JOB FUNCTIONS:
(The following duty statements are illustrative of the essential functions of the job and do not include other non-essential or marginal duties that may be required. Mesa County reserves the right to modify or change the duties or essential functions of this job at any time. All responsibilities may not be performed by all incumbents.)
- Possess verbal, written, interpersonal, and customer service skills.
- In collaboration with the communication team, coordinate agency branding efforts to maintain a consistent brand voice and message.
- Review and understand Public Health best practices and guidelines in order to communicate recommendations to the public.
- Brainstorm and develop multimedia campaigns, create templates, calls to action, and content.
- Assist communication manager in making data-driven decisions. Measure, report, and optimize communications including paid marketing campaigns using dashboards, Google Analytics, and other reporting tools.
- Build and maintain a rich-content communications plan that attracts the appropriate audience to our distribution platforms (including websites, social media, interactive elements and videos, presentations, etc.).
- Work with program managers, the executive team, and external partners (i.e. designers, sales reps) to produce relevant content that meets the needs of our programs and audience.
- Keep websites for Mesa County Public Health up to date with relevant content.
- Remain current with digital marketing trends and anticipate new strategies, including updates to social media marketing, attribution, and multi-platform media buying.
- Work to improve internal communications within the agency through management of intranet site, monthly agency newsletter, signage, and other materials to improve agency culture and workplace satisfaction.
- Address questions, concerns, and complaints from our community members by responding to calls, emails, and social media comments or messages.
- Assist communication manager to prepare talking points essential for community understanding, to be used for staff reference as well as media interviews.
- Monitor, track, and document media coverage to ensure a consistent, clear message is presented to the community. Assist monitoring media coverage of Mesa County Public Health and public health issues.
NON ESSENTIAL JOB FUNCTIONS
- Participates in emergency planning and response activities.
- Participates in agency-wide activities that may include strategic planning, quality improvement, and/or staff development, as appropriate.
- Completes necessary training through FEMA, including Incident Command Structure (ICS) courses.
- When a local declaration of emergency or disaster is declared by County leadership, employees may be required to work as part of a National Incident Management System (NIMS).
- Performs other duties as assigned.
Minimum Requirements
MINIMUM QUALIFICATIONS REQUIRED
Education and Experience
- Completed or in progress of earning a Bachelor’s degree in mass communication, marketing, or other relevant field.
- Demonstrable experience in mass communication, marketing, or graphic design.
- Any combination of education, training and experience which provides the knowledge, skills and abilities required for the job.
Licenses, Certifications and Registrations
- A valid Colorado driver’s license with a responsible driving record.
Computer and Technology
- Knowledge and ability with Google Applications including Gmail and Drive.
- Experience with graphic design software such as Canva, Piktochart, and Adobe Suite.
Supplemental Information
PHYSICAL REQUIREMENTS AND WORKING ENVIRONMENT:
This position requires standing, stooping, sitting, bending, twisting, and lifting up to 10 pounds.
Work is generally confined to a standard office environment.
In compliance with the Equal Pay for Equal Work Act the following items can be used as a determining factor in the starting and ongoing wage of an employee working in this position:
- A seniority system that rewards employees based on length of employment and relevant experience with prior agencies.
- A merit system that rewards or penalizes employees for exceptional or below standard job performance.
- Education, training, or experience to the extent that they are reasonably related to or impact the efficiency of the work in question.
