Summary
Description
Digital Experience & Marketing Manager
Colorado Association of School Boards
Location: Denver, CO | Hybrid
About CASB
CASB represents and advocates for more than 1,000 school board members and superintendents statewide to groups both within and outside the K-12 education community. CASB provides services, information, and training programs to support school board members as they govern their local districts. Membership benefits and solutions are designed to enhance school board effectiveness and help board members increase their knowledge, boost their efficiency, and connect with their communities.
About the Position
The Digital Experience & Marketing Manager is responsible for driving member engagement across all digital touchpoints by delivering cohesive, personalized, and action-oriented experiences.
This role blends digital marketing, content strategy, and user experience to ensure that every interaction—across website, email, and learning platforms—supports member growth and organizational impact. The ideal candidate is both strategic and hands-on, with a strong understanding of how to connect messaging, content, and technology to influence behavior and drive engagement.
Key Responsibilities
Digital Experience Management
- Manage and optimize website experiences using Sitefinity
- Build and maintain high-performing pages using templates and modular components
- Continuously improve user flows to increase engagement and drive key actions (event registration, course enrollment, resource utilization)
- Implement and test calls-to-action, page layouts, and content placement to improve conversion rates
Content Strategy & Lifecycle Management
- Develop and manage a structured content ecosystem aligned to member journeys and organizational priorities
- Create, curate, and optimize content including resources, toolkits, landing pages, and service descriptions
- Ensure all content is tagged and organized to support personalization, segmentation, and discoverability
- Maintain content quality, consistency, and relevance across all platforms
Integrated Campaign Management
- Plan and execute integrated campaigns across website, email, and learning platforms
- Translate organizational priorities and quarterly themes into coordinated digital campaigns
- Align messaging and content across channels to create a seamless user experience
- Partner with CRM/marketing automation team to support campaign delivery and audience targeting
Audience Engagement & Personalization
- Support development of personalized digital experiences based on user behavior, role, and engagement stage
- Collaborate with CRM/automation lead to align segmentation and targeting strategies
- Leverage data to deliver the right message to the right audience at the right time
- Continuously refine engagement strategies based on performance insights
Cross-Functional Marketing Collaboration
- Partner with internal stakeholders (learning, policy, events) to translate initiatives into compelling, user-focused campaigns
- Ensure all organizational offerings are positioned clearly and effectively within the broader member experience
- Act as the central point of coordination for digital messaging and content activation
Qualifications
- 6+ years of experience in digital content, communications, or web management
- Experience working within a CMS (experience with Sitefinity or similar platforms preferred)
- Strong understanding of digital marketing principles, including conversion optimization and campaign execution
- Experience managing multi-channel campaigns (web, email, content)
- Strong writing, editing, and content development skills
Preferred Skills
- Experience with CRM or marketing automation platforms (e.g., Microsoft Dynamics 365, ClickDimensions, or similar)
- Familiarity with audience segmentation and personalization strategies
- Experience with analytics tools and performance tracking
- Basic understanding of UX/UI and digital design best practices
Key Competencies
- Strategic thinker with a strong marketing mindset
- Data-informed decision maker focused on outcomes and performance
- Highly organized with strong attention to detail
- Collaborative and able to work across teams to drive alignment
- Self-starter comfortable balancing strategy and execution
- Learner and sense of curiosity
Success in This Role Looks Like
- Increased member engagement across website, email, and learning platforms
- Clear, cohesive campaigns that guide members toward meaningful actions
- Improved conversion rates for key activities (event registration, course participation, resource usage)
- A well-structured, high-performing content ecosystem that supports personalization and growth
Application Process
- Industry: Public Education
- Salary: CASB will offer a competitive salary, commensurate with experience, within the range of $95,000 – $100,000
- Benefits: Sick leave, vacation leave, Public Employees Retirement Association membership, a group disability policy, and employee life insurance policy. Additional optional benefits include a 401k plan, health insurance, dental insurance, and vision insurance.
- Job Posting Date: April 15, 2026
- Application Deadline: May 1, 2026
- Anticipated start date: To be negotiated.
- Application: Please send a resume, a cover letter, an email with salary requirements, and references to Dr. Jubal Yennie, Executive Director at jyennie@casb.org. Incomplete applications will not be considered.
The Colorado Association of School Boards is an equal opportunity employer and will not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or genetic information.
