Director of Marketing and Communications

Summary

Description

Red Rocks Community College exemplifies extraordinary. We are dedicated to our Vision and Mission, which promote student achievement, staff empowerment, and community engagement. We live our values: Integrity, Collaboration, Learning, Inclusiveness, and Communication.

RRCC seeks applicants who understand and have first-hand experience working with diverse populations, which may include but are not limited to, historically marginalized populations such as people of color, LGBTQ+ community members, veterans, first generation graduates, and people with disabilities.

Summary of Position

We are seeking a dynamic Director of Marketing and Communications who will shape Red Rocks Community College’s strategic marketing direction and elevate our vision of transforming lives and strengthening communities. Reporting to the Senior Vice President and Chief of Staff, the Director leads the development and execution of an integrated strategic and operational plan that strengthens the college’s presence and impact. This plan addresses:

• Visibility and Brand Awareness
• Strategic Enrollment Management
• Learner Engagement
• Website Transformation
• Internal Communications and Culture Alignment
• Elevated Storytelling Across All Channels

The Director evaluates the effectiveness of marketing strategies and ensures that decisions are grounded in data and aligned with institutional priorities. Working closely with college leadership, the Director aligns marketing activities with RRCC’s enrollment goals; the strategic plan; develops and implements multichannel campaigns; oversees high-quality content for diverse audiences; and provides senior leaders with communication guidance. The Director refines data and reporting systems to inform decision-making, conducts research with key stakeholders to strengthen marketing channels and outreach, and provides high-level stewardship of departmental resources, including budgeting priorities and major purchases, to maximize strategic impact.

As a team leader, the Director applies change management principles to guide the department through evolving institutional needs, including building and refining departmental processes, workflows, and priorities to maximize efficiency and impact. The role leads the redesign and optimization of the RRCC website, manages brand integrity, mentors a team of marketing and communications professionals, and directs external agencies in delivering high-impact campaigns. The Director collaborates across campus to establish effective communication frameworks, identify appropriate channels for information and promotion, and support institution-wide initiatives. The role also serves as the college’s public information officer and executes crisis communication plans.
A successful candidate possesses strong strategic marketing experience and is at ease with:

• Collaboration to Align on Priorities: Working with stakeholders to set marketing priorities for the College to drive strategic objectives.
• Using Marketing Technology: Building an efficient marketing technology stack that improves marketing team output and tracks ROI on marketing investments.
• Brand Stewardship & Multi-Channel Engagement: Advancing a cohesive brand identity and leading compelling storytelling and campaigns across platforms.

Qualifications

Required Knowledge, Skills & Abilities

• Enthusiasm for thoughtful experiments with channels and messages and rigor in evaluating results with data.
• Deep understanding of marketing, communications, and public relations principles.
• Experience with web content strategy and digital engagement.
• Strong supervisory, mentoring, and budgeting skills.
• Attention to detail and creative problem-solving.
• Ability to communicate effectively with a broad range of people with a variety of abilities and backgrounds, to maintain good working relationships across the College.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• Five years of progressively responsible experience in marketing and communications.
• Direct supervisory experience managing marketing/communication professionals and service providers.
• Demonstrated experience in overseeing the design and launch of a website and digital marketing strategies.

Preferred Qualifications

• Master’s degree in Marketing, Communications, Public Relations, or related field.
• Ten years of progressively responsible experience in marketing and communications, preferably in higher education.
• Experience working in higher education as an administrator or faculty member.
• Experience with Strategic Enrollment Management initiatives.
• Proficiency with marketing analytics tools.
• Budget management experience and vendor coordination expertise.
• Understanding of accessibility practices and tools.

Physical & Cognitive Demands
The following are some of the physical and cognitive demands commonly associated with this position.

• Occasionally moves, positions, and transports files and office materials weighing up to 10 lbs.
• This is largely a sedentary role. This position operates in an office environment and constantly uses a computer, and routinely uses standard office equipment including phones, copiers, etc.
• The person in this position constantly communicates with internal and external constituents and students. Must be able to exchange accurate information in these situations.
• Cognitive demands include comparing, copying, computing, compiling, analyzing, coordinating, synthesizing, negotiating, communicating, instructing, and interpersonal skills.
• May require hours outside of regular office hours. May require work at both campuses. May require travel between campuses, as well as in-state and out-of-state locations.

Reasonable Accommodation Statement  
Red Rocks Community College provides reasonable accommodations to applicants and employees with disabilities on a case-by-case basis. If you need a reasonable accommodation for any part of the application and hiring process and/or during the course of employment, please contact Jennifer Matthews, Executive Director of Human Resources, at (303) 914-6298 or Jennifer.Matthews@rrcc.edu.

Starting Salary 
Starting salary range for this position is $105,000 – $115,500 annually, commensurate with education and experience. This is a full-time, FLSA-exempt position. This position has been exempted from the State Classified System.

To Apply
All applicants must submit:

1. Resume
2. Detailed letter of interest (cover letter) addressing the job announcement.  

Candidates will be evaluated based on their qualifications as related to the duties and responsibilities of the position. Candidates may redact any personally identifiable information on their materials including but are not limited to age, date of birth, and dates of attendance and date of graduation for educational institutions. Incomplete applications will not be considered.
Visit our Careers website to submit your application.  
If you have questions regarding this position, please contact us at HR@rrcc.edu.

Notice to all Applicants

• Final candidate will be subject to successful completion of a background check, and, if applicable, a motor vehicle record review.
• Former employees of the Colorado Community College System, or one of its 13 colleges, who were disciplinarily terminated or resigned in lieu of termination, must disclose this information in their application material.
• Final candidates are required to submit unofficial transcripts for non-instructional positions and official transcripts for instructional positions to Human Resources within thirty (30) days of hire.
• Direct deposit of payroll is a condition of employment.
• Red Rocks Community College participates in E-Verify.
• Red Rocks Community College is a tobacco and smoke-free campus.
• All RRCC employees, except student employees, contribute to Colorado PERA at a fixed percentage of their earnings and do not contribute to Social Security.
• Finalist must be willing to make Colorado their primary workplace.

RRCC/CCCS is an Equal Opportunity Employer

Red Rocks Community College and Colorado Community College System believes when all human qualities are regarded with dignity and respect and when everyone has access to the individualized support they need, all will have the opportunity to thrive. In all aspects of the employment process, decisions are made based on merit, competence, performance and business need without regard to sex, gender, race, color, age, creed, national or ethnic origin, ancestry, physical or mental disability, familial status, veteran or military status, pregnancy status, marital status, religion, genetic information, gender expression, gender identity, sexual orientation, or any other protected status in accordance with applicable law. Our Accommodations and Non-Discrimination policies, plus other helpful information, can be found publicly at https://www.rrcc.edu/disclaimers-and-legal-notices.

We also believe in going further. At RRCC we have a focus on equity and belonging. We strive to create a community in which everyone feels respected and valued for their unique talents and contributions, and where people from all backgrounds are able to achieve their goals. Red Rocks Community College acknowledges that inclusion and equity are multifaceted and complex concepts, and that our efforts in these areas will require innovation, intention, and an institutional commitment to these principles, across our entire college community.

Red Rocks Community College is an emerging Hispanic Serving Institution (HSI). As we move toward full HSI status, we are focused on servingness and are committed to creating a learning environment where equity is expected and our Latinx students thrive.

For information regarding Red Rocks Community College Security, including Clery Act/Crime Statistics for the campuses and surrounding area, please visit: https://www.rrcc.edu/campus-police.