Summary
Description
Manager, Sports & Sponsorship Activation, Deloitte US Sponsorships
Description
We’re looking for a strategic, creative-minded marketer with a passion for sports to drive key activations around our sponsorship portfolio. Deloitte US national sponsorships deliver memorable activities and impactful brand messaging, showcase Deloitte capabilities, create opportunities for exceptional experiences for our professionals and recruits, and help deepen client relationships.
As a manager supporting our US Sponsorships team, excellent strategic thinking, project management, and activation experience will be critical to success in the role.
Work You’ll Do
This manager will focus on developing and executing marketing and hospitality activation plans for designated national sponsorships.
- Sponsorship Activation: Develop overarching full-year activation plan to maximize rights and benefits of assigned sponsorship(s) across client engagement, marketing, and other areas.
- Hospitality and Client Experience: Oversee the strategic development of client experiences at and around sporting events to create money can’t buy experiences
- Marketing: Oversee the strategic development of key marketing activations across owned, paid, earned, and property channels.
- Creative Development: Collaborate with internal and external creative support to develop briefs and execute digital/social creative, web pages, print ads, video content, and other creative assets, ensuring clear, consistent representation of sponsorship messaging and brand design in all materials.
- Social Media and Communications: Work closely with internal agency and team members to manage social media, internal communications, PR leadership engagement, and overall owned channel amplification of sponsorship activities.
- Paid Media Plans: Support team members and media agency to develop, implement, and measure paid media plans across digital, social, broadcast, and other placements.
- Internal Stakeholder Liaison and Cross-Department Collaboration: Liaise with internal stakeholders to maximize sponsorship impact, brand safety, measurement, and other key areas.
- Status Calls Management: Manage status calls with internal stakeholders and sponsorship properties, owning key relationships.
- Property Collaboration, Rights & Contract Management: Work with sponsorship properties to maximize contractual and incremental assets. Coordinate and track reviews of copy and creative assets, both internally and externally. Become an expert on the rights and nuances of assigned sponsorship properties, including logo usage, terminology, available visual assets, and more. Internally serve as key point of contact for how teams across the organization can leverage the sponsorship within their own activations.
- General Support: Support overall sponsorship activities which may include newsletter development, internal communications, cross-sponsorship and sponsorship-specific concepting, competitive analysis, presentation development, athlete negotiations, coordination of executive speaking engagements, ticket management, and other areas as assigned.
Qualifications –
Required:
- Minimum 10+ years of relevant experience (sponsorship, sports activation, etc.)
- Bachelor’s Degree in Marketing or related field
- Limited immigration sponsorship may be available
Preferred:
- Experience with sponsorship property reviews/approvals
- Sponsorship experience within B2B and/or F1
- Strong creative thinking and problem-solving skills; ability to manage multiple projects and deadlines; excellent attention to detail
- Passion for sponsorship, brand and marketing disciplines, with strong writing and collaboration skills
- High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex threads of work; ability to work in a virtual environment
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $93000 to $171300.
You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Information for applicants with a need for accommodation: https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.html
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