Summary
Description
The Marketing Communications Lead is responsible for supporting the development and execution of marketing communications strategies to support the Sports Medicine Business. This role will drive trade show strategy from planning through on-site execution, ensuring a strong, unified brand presence across the Sports Medicine portfolio.
This role offers a hybrid work environment, offering occasional work from home. This position requires up to 30 % travel to domestic and international destinations.
What you will do
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Support the development and execution of marketing communication strategies that drive the strategic plan for the Sports Medicine portfolio
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Collaborate with internal teams to execute communication plans that support product launches, campaigns, and key business initiatives.
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Create and manage monthly digital and social media content, working closely with cross-functional teams to ensure alignment with brand and messaging.
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Apply foundational marketing and branding principles to support consistent messaging across communication channels.
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Plan, organize, and oversee all aspects of trade show events, including but not limited to budget, vendor contracts, floor plans, booth design, internal/external promotional plans and logistics
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Own and manage relationships with third-party education and conference organizations
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Collaborate cross-functionally with marketing managers and business leaders, and cross-divisionally to ensure our presence reflects a unified and compelling brand experience
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Manage and execute internal and external promotional plans intended to maximize brand exposure and drive sales leads
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Conduct post-event evaluations, analyzing attendee feedback, lead generation effectiveness, and ROI to inform future trade show strategies and improvements.
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Prepares and delivers presentations and develops performance reports that drive action from insight
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Delivers high-quality results with passion, energy, and drive to meet business priorities.
Required
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Bachelor’s degree in marketing communications, communications, marketing, or a related field
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4+ years of work experience
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Demonstrated ability to deliver compelling presentations and effectively communicate with cross-functional stakeholders.
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Experience managing multiple projects while delivering on established timelines.
Preferred
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Experience in marketing communications or marketing in the medical device industry or healthcare.
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Strong track record of analytical thinking and solving complex problems
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Familiarity with navigating complex, interdivisional procedures and corporate policies
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Hands-on experience using tools such as Workfront, HootSuite, Marketo, and BrightEdge (SEO)
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Understanding of standard style guidelines such as the Associated Press.'
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Demonstrated success collaborating across all levels of an organization and managing diverse stakeholder needs.
$77,200 – 160,800 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.
Travel Percentage: 30%
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.
Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
