Summary

The Marketing Manager is a hands-on, execution-driven role responsible for building, managing, and optimizing digital marketing programs that support both the 8z brand and our agents’ businesses. This role is ideal for a marketer with real estate or agent-based marketing experience who understands how independent sales professionals operate and thrives in a fast-paced, collaborative environment. You’ll own day-to-day digital communications, email campaigns, and agent marketing programs.

Description

Marketing Manager

About 8z Real Estate

8z Real Estate is a Colorado-based, agent-first brokerage built on thoughtful strategy, consistent execution, and a strong, recognizable brand. We support high-performing agents with systems, tools, and marketing programs that help them grow sustainable businesses – and we take brand and communication seriously.

About the Role

The Marketing Manager is a hands-on, execution-driven role responsible for building, managing, and optimizing digital marketing programs that support both the 8z brand and our agents’ businesses.

This role is ideal for a marketer with real estate or agent-based marketing experience who understands how independent sales professionals operate and thrives in a fast-paced, collaborative environment. You’ll own day-to-day digital communications, email campaigns, and agent marketing programs, ensuring everything we put into the market is clear, consistent, and on brand.

This is not a purely strategic role. You will be building, managing, and executing.

What You’ll Do

Digital Communications & Email Marketing

Build and deploy company-wide and agent-specific email campaigns, newsletters, and automated drip programs
Own execution inside Rechat, ensuring campaigns are accurate, timely, and effective
Maintain and optimize automated workflows that support onboarding, Sphere marketing, and agent engagement

Agent Marketing Programs

Support agent onboarding and ongoing marketing initiatives with templates, guidance, and best practices
Manage the 8z Hyperlocal program and agent websites, ensuring content is current, compliant, and aligned with brand standards
Create repeatable systems that help agents market themselves consistently and professionally

Brand Execution

Create and manage digital assets including email templates, presentations, and marketing graphics
Ensure all materials reflect the 8z brand with consistency and polish
Use Canva (or similar tools) to produce clean, on-brand designs without heavy oversight

Collaboration & Platform Management

Serve as a liaison between the Marketing team, agents, and external partners (social media strategists, vendors, platforms)
Maintain and optimize marketing tools and platforms to ensure adoption and performance
Collaborate cross-functionally to support broader marketing and business initiatives

What We’re Looking For

Experience & Skills

2–4+ years of experience in digital marketing, email marketing, or agent-focused marketing
Real estate marketing experience strongly preferred, especially supporting agents or independent sales professionals
Hands-on experience with email marketing platforms, CRM, or automation tools (Rechat experience is a plus)
Experience managing websites or CMS platforms
Strong writing and editing skills with a focus on clarity and consistency
Strong visual judgment and hands-on design experience; Canva proficiency preferred
Highly organized, detail-oriented, and comfortable managing multiple priorities

You’ll Thrive in This Role If You:

Enjoy executing marketing programs from start to finish
Understand how real estate agents market themselves and their listings
Value systems, consistency, and brand standards
Are comfortable working with high-performing, independent personalities
Take pride in accuracy, reliability, and high-quality output

This Role May Not Be a Fit If You:

Prefer a purely strategic or leadership-only role
Don’t enjoy hands-on production work

What Success Looks Like

Consistent, high-quality digital communications that strengthen the 8z brand
Accurate, reliable execution of company-wide and agent-focused email campaigns
Well-managed automated programs that support agent growth and engagement
Confident, effective use of Rechat and other marketing platforms
Strong internal feedback from agents and leadership on clarity, consistency, and execution