Summary
Cherry Creek North is seeking a Marketing Manager to grow district visibility and visitation by leading all aspects of destination marketing and signature events. The role cultivates partnerships with hotels, attractions, businesses, and third-party producers. This position will also guide planning and performance measures that result in high-impact experiences to increase visitor engagement and economic activity.
Description
Collaborating cross-functionally, the role creates experiential opportunities, elevates the visitor experience, and shares results through concise, compelling reports and presentations. We are seeking an individual that is organized, analytical, and relationship-driven, who also enjoys building programs that create memorable moments and strengthens partnerships, while expanding the district’s year-round vitality and visibility.
Core Areas of Responsibility
- Destination Marketing & Partnerships
- Experience in marketing, tourism/destination marketing, events, partnerships, research/analytics, or a related field.
- Hotel Collective management including research, innovation, and partnership development.
- Public relations collaboration in support of tourism and district priorities.
- Creates innovative opportunities that drive local, regional and national visits to the district.
- Oversight of tourism website content and performance in collaboration with internal and external partners.
- Analyze tourism-related data to identify trends, opportunities, and program impacts.
- Research & Insights
- Develop, manage, and synthesize insights from key research and data partners including Visit Denver, Denver Metro Chamber and others
- Build repeatable systems for gathering and reporting first-party and campaign data (website/social analytics, advertising and PR reports, hotel business reporting).
- Signature Events
- Serve as the primary liaison with third-party event producers with planning oversight and post-event reporting related to signature events.
- Relationship Management
- Build and maintain external relationships with key attractions and develop partnership opportunities that support the Hotel Collective as well as the district.
Required Qualifications
- Bachelor’s degree in marketing, business administration, communications or related field
- Proven success with strategic and tactical events and community marketing, brand management and digital experience.
- Strong knowledge of Microsoft, Google Analytics, Salesforce, Placer.ai and more.
- Excellent leadership, organization, communication and interpersonal skills; strong problem-solving abilities; creativity and adaptability in a fast-paced, high-volume environment.
- Strong written and verbal communication skills will be imperative
Preferred Qualifications
- Experience working with business improvement districts, downtown organizations, chambers, or similar community-based entities.
- Experience overseeing public relations or working with PR agencies.
- Experience managing multiple clients in an agency environment
Experience in the hotel industry
This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with this job.
Must pass a criminal background check.
