Summary
Description
Company Overview
Colorado Ballet Company is a Denver-based nonprofit organization celebrating 63 years of excellence. Colorado Ballet’s mission is to present exceptional classical ballet and contemporary dance through performances, training, education and community engagement while inspiring and growing an increasingly diverse audience base. Under the direction of the Artistic Director, Gil Boggs, Colorado Ballet presents more than 50 performances annually to sold-out audiences in the 2,080-seat Ellie Caulkins Opera House.
The Raydean Acevedo Colorado Ballet Academy serves over 1,200 students each year, from toddlers to seniors. Colorado Ballet’s Education and Community Engagement programming engages with students, teachers, families, people with disabilities, and lifelong learners, making more than 35,000 contacts in 300 schools and organizations annually.
Position Overview
Colorado Ballet is looking for a dynamic and creative Marketing Manager to lead our marketing efforts, drive audience engagement, and increase earned revenue. The ideal candidate will be enthusiastic about the arts, have a strong understanding of digital and traditional marketing strategies, and have excellent communication skills. This role is essential in promoting our performances, outreach programs, fundraising efforts, and educational initiatives, ensuring that Colorado Ballet remains a vibrant part of the community.
Key Duties and Functions
•Email Marketing: A primary focus of this role is email marketing and patron communications. Tasks include conceiving, building, and deploying email campaigns for Colorado Ballet and its various departments, from monthly newsletters to promotional and sales emails, event invitations and reminders, and fundraising campaigns and appeals.
•Performance Analysis: Monitor, optimize, and report on the effectiveness of marketing campaigns and suggest adjustment strategies as needed to meet performance goals.
•Copywriting: Writing content for marketing campaigns, the website, and various patron communications that drive ticket sales revenue, audience engagement, and retention.
•Digital Marketing: Manage the organization’s online presence, including website content, email marketing, and online advertising, to engage audiences and increase ticket sales.
•Coordinate Deliverables with Partners: Collaborate with media buyers and vendors to ensure prompt delivery of assets, campaign optimization, audience engagement and revenue growth.
•Market Research: Conduct market research and analyze audience trends to inform marketing strategies and find new opportunities for growth.
•Administrative Budget Management: Track and manage the marketing budget, ensuring effective allocation of resources to maximize return on investment, and manage administrative reporting and invoicing.
•Strategic Planning: Develop and execute comprehensive marketing strategies to promote Colorado Ballet’s performances, events, and initiatives, aligning with organizational goals.
•Brand Management: Collaborate closely with other members of the marketing team to ensure consistency and appropriate implementation of marketing assets across the organization and departments to elevate the brand.
Qualifications:
•Bachelor’s degree in Marketing, Communications, Arts Management, or a related field.
•3-5 years of experience in marketing, preferably within the arts or nonprofit sector.
•Strong knowledge of digital marketing tools and platforms.
•Excellent written and verbal communication skills.
•Ability to collaborate with diverse teams and stakeholders.
•Strong organizational skills and attention to detail.
•Passion for ballet and performing arts is highly desirable.
Benefits
Salary: $60,000
Competitive paid time off and holidays
Comprehensive benefits package including LTD, medical, dental, and vision plans
401(k) retirement plan with employer match
How to Apply
The application deadline is October 31, 2024. Please send your cover letter and resume to: HR@ColoradoBallet.org
Submissions must have these required items to be considered. No phone calls, please.
Colorado Ballet Company is an Equal Opportunity Employer. To fulfill our mission, Colorado Ballet is dedicated to building and sustaining an organizational culture grounded in diversity, inclusion, accessibility, and belonging. We are committed to hiring people who reflect and represent the rich diversity of the children, families, and communities with whom we work. Black, Indigenous, people of color, persons with disabilities, persons from underrepresented ethnic groups, immigrants, and members of the LGBTQIA+ community are especially welcome and strongly encouraged to apply.
