Marketing Manager

Summary

Description

POSITION SUMMARY

The Marketing Manager elevates brand awareness, audience engagement, and creative initiatives to amplify Roundup River Ranch’s impact. This role develops and executes purposeful marketing campaigns that enhance visibility, foster meaningful connections, and shares our story to new audiences. Key responsibilities include overseeing content and messaging across various platforms, supporting fundraising initiatives and events, enhancing program materials, managing digital and social media content, and strengthening brand reputation across all areas of the organization. 

ESSENTIAL JOB FUNCTIONS:

Key Responsibilities: Marketing

• Manage all marketing and promotional initiatives, ensuring the creation and distribution of organizational collateral, promotional content, and advertising placements. Collaborate with cross-functional teams to support the development of materials for development campaigns, fundraising events, onsite and outreach programs, and camper and volunteer recruitment.
• Work closely with the Chief Marketing Officer to develop annual strategies and plans related to marketing, communications, digital advertising, video, and public relations. 
• Build the brand and grow awareness of the camp locally and regionally, with a growing emphasis on the Denver Metro area and beyond.
• In partnership with the Marketing Team, develop and implement the process for managing the Roundup River Ranch website. Oversee regular updates to content, functionality, and other key website elements to ensure an optimal user experience. 
• Work closely with the Marketing Coordinator to develop and design e-communications, including targeted email campaigns and a monthly digital eNewsletter, ensuring content is tailored to specific audiences.
• In partnership with the Marketing Coordinator, oversee content collection year-round of   programs for marketing materials (session summaries, impact report, emails, appeals, website, etc.)
• Collaborate with the Marketing Coordinator to manage  social media strategy and budget, ensuring content effectively engages,   informs, and highlights all our audiences.
• Manage the production of  Roundup River Ranch video projects in collaboration with the Marketing team.
• Review of key materials produced by other staff members to ensure that messages are on brand and consistent with other language used. Provide feedback and support updates as needed. 
• In collaboration with Marketing Team, utilize multiple communications tools and vehicles to tell the story of Roundup River Ranch in an engaging and informative manner, including strong calls-to-action where appropriate. 
• Procure and coordinate Roundup River Ranch merchandise with support from the Marketing   Coordinator, including giveaways, swag for cross-departmental use, and Camp Store items, with the goal of enhancing Roundup River Ranch's visibility in communities we serve.
• In conjunction with Marketing Coordinator, oversee image and video library (Google, Dropbox, Mastershare) to secure acquisition of new programs/event photos, and b-roll from staff, photographers, etc.
• Assist in maintaining the monthly editorial calendar in collaboration with the Chief Marketing Officer, making adjustments as needed to accommodate unexpected opportunities or changes.
• Oversee the social media content plan with Marketing Coordinator to ensure it aligns with editorial calendar.
• Assist in the development of talking points and other tools to help prepare key stakeholders for interviews. 
• Collaborate with the CMO, and external consultants/partners, as needed, to support the execution of marketing materials and public relations articles aimed at engaging and informing target audiences.

Development/Special  Events

• Support the marketing and communications efforts of all special events and fundraising initiatives.
• Develop/design all necessary event materials in collaboration with Development team members and Marketing Coordinator.
• Lead Event Marketing meetings during event season to manage project timelines.
• Working with Development staff, support sponsorship recognition efforts to ensure all sponsors receive appropriate visibility and acknowledgment.
• Collaborate with the Development team to support donor signage and recognition initiatives around camp.
• In conjunction with development staff, produce marketing collateral that will support donor cultivation and stewardship. 
• Manage/create the annual (impact) report, stewardship reports, proof of performance, and other key materials for donors. 
• Support/implement the creation of presentations, templates, and other collateral for fundraising staff. 
• Support direct mail and electronic appeal campaigns with Marketing/Development team members.
• In collaboration with the Chief Marketing Officer, support the marketing and communication efforts of Roundup the Possibilities Campaign through its completion and stewardship.

Programs/Camp

• Supervise and enhance the development of camp communications, recruitment materials, and publications for external and internal audiences, including campers and volunteers.
• Lead Program/Operations Marketing meetings monthly or bimonthly to oversee project timelines.
• Working with Development staff, support sponsorship recognition efforts to ensure all sponsors receive appropriate visibility and acknowledgment in session summaries or camp updates.
• Serve as a marketing contact for media visits at camp, coordinating with camp staff,  camper families, and others as needed to execute a visit that puts campers first while achieving desired media outcomes. 
• Oversee and actively contribute to acquiring materials from camp, including stories and images, to effectively showcase and communicate the mission and experiences of Roundup River Ranch.
• Support Camper Alumni Programs as it relates to Marketing needs in conjunction with programs staff.
• Work with the programs team on new and updated branded signage in and around the campsite.

Management of Marketing Team 

• Oversee and manage the Marketing Coordinator, the full-time fellowship marketing staff member; and seasonal staff marketing as applicable with team.
• Assign and delegate tasks to the Marketing Coordinator, Marketing Fellowship staff member as appropriate, across the full range of marketing and activities to ensure efficient and effective completion of projects.
• Support  Volunteer Photographers and Photography where applicable.
• Support the  needs of marketing team and encourage continued professional growth and  satisfaction. 

Other duties as assigned. 

Requirements

CORE COMPETENCIES

• Thorough knowledge of or ability to learn: the mission, objectives, programs, policies and procedures of Roundup River Ranch.
• Ability to build relationships and connect with key stakeholders on a level that is professional and shares the stories of Roundup River Ranch in a compelling manner. 
• Self-motivated with the ability to manage multiple projects simultaneously. 
• Possess a strong command of the English language with the ability to compose, edit and proof marketing materials and communications. 
• Analytical, strong ability to multi-task, and be self-motivated and directed; possess excellent administrative skills, highly determined, and strong organization skills. 
• Proven ability to produce results in a highly deadline-oriented environment and attentive to detail.
• Sense of innovation that will support advancement of Roundup River Ranch’s marketing and communication strategies. 
• Extremely strong   interpersonal skills, particularly regarding the judgment, discretion, confidentiality, and understanding necessary for dealing effectively with diverse stakeholders.
• Independence; a strong team orientation toward both internal and external constituencies. 

MINIMUM QUALIFICATIONS

• Undergraduate degree from an accredited college or university or equivalent work experience
• Five years experience working in a marketing environment. Preference will be given to candidates with knowledge of the   nonprofit field, graphic design experience, and excellent written and verbal communication skills. 
• Proficiency with the Adobe Creative Suite
• Proficiency with Microsoft Office programs
• Experience with WordPress or similar website content management system
• Experience with Constant Contact or similar email marketing   service

PHYSICAL REQUIREMENTS

Office Based / Indoor 75%

Desk / Computer work 75%

Sitting 75%

Outdoors 25%

Standing 25% 

Walking / Moving 25%

Lifting / Carrying Up to 40lbs

Driving Occasional

DISCLAIMER: The scope of the job and responsibilities outlined in this document are not exhaustive and may change based upon the needs of the business. This job description is not intended to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. This is a general outline of duties, responsibilities, and activities, which may change at any time with or without notice and at the sole discretion of  Roundup River Ranch.

RRR1M: At Roundup River Ranch, we believe in fostering a Mission-centered culture. To demonstrate that we are all supporting the incredible, and purposeful Mission of Roundup River Ranch, every employee participates in organization-wide efforts. Included in all position job description responsibilities is the agreement of “other duties as assigned”; we agree to partner in being our   Mission’s greatest contributors by completing tasks or assignments that may fall outside the typical job description. Examples of this include but are not limited to community ambassadorship, camp program and donor cultivation event engagement and support, supporting annual opening and closing of our campsite, supporting present operational needs, and/or being a positive role model for stakeholders by exemplifying care and investment in organizational outcomes and successes. Not only is this engagement supportive of achieving and contributing to organizational goals, it provides an essential opportunity for meaningful, personal connection with our Mission and helps define what it means to be “All In” as a Roundup River Ranch employee.