Summary
Description
Description
Are you looking for employment with a purpose? Join the team at American Water Works Association! At AWWA, you’ll find purpose, great benefits, relaxed culture, collaborative colleagues and interesting work. Our mission is providing solutions to effectively manage water, the world’s most vital resource.
We are seeking a Marketing Manager, Programs to execute the go-to-market strategy and marketing plans for AWWA programs, including international, remote learning, and engineering and technical services (ETS) programs.
This is not a 100% remote job. AWWA runs on a hybrid reporting schedule with at least 3 days in the Denver office and 2 days of remote reporting.
Essential Functions
- Uses qualitative and quantitative research methods to perform segmentation, target, position, and recommend the marketing matrix.
- Analyzes data, assesses market trends, conducts the content review, prepares reports, and makes essential business decisions that achieve strategic objectives of generating leads and driving revenue growth.
- Understand the nuanced audience and messaging needed to convey and grow AWWA programs, including international, remote learning, and ETS programs.
- Working with stakeholders, identifies cross-sell opportunities and then initiates campaigns with an eye toward measurable results.
- Supports the execution of a cohesive marketing strategy and campaign plans that drive revenue growth.
- Provides marketing strategy recommendations as needed in response to relevant data and feedback.
- Translates business needs into marketing programs with measurable results.
- Assures proper alignment for key activities with business objectives, develops messaging and assets, identifies lead gen opportunities and accesses reporting/metrics.
- Travels to industry trade shows to promote AWWA programs, up to 10%.
- Manages and adheres to budgets.
Requirements
Qualifications
Education, Certifications or Formal Training:
- Bachelor’s degree in marketing, communications, or related field or equivalent combination of education and related experience required.
Work Experience:
- Minimum 5 years marketing support experience.
- Proven ability to synthesize data and other types of information to write engaging, clear and concise content and messaging.
- Demonstrated success working with cross-functional teams.
- Proficiency in MS Office suite (Word, Excel, PowerPoint, and Outlook).
- Experience in 360 marketing, including email marketing, social media marketing, website optimization, video, and traditional marketing tactics.
Compensation/Benefits:
Pay is dependent upon qualifications; Pay range is targeted between $76,190 – $87,075 per year and is paired with a comprehensive benefits package that includes:
- Immediate eligibility and vesting for retirement savings plan with a 6% employer contribution and 3% company match upon hire.
- Excellent medical, dental, and vision plans with generous cost sharing by employer.
- Three separate paid time off accounts (Vacation, Sick, and Personal).
- Flexible work schedules (Flex Fridays and Hybrid Remote Work Policy).
- Eligible for discretionary bonus
Position is open until filled. Please include cover letter with resume.
As an employer dedicated to equal employment opportunity, minorities, women, veterans and disabled are encouraged to apply.
