Summary
Description
Description
The Communications and Engagement Department is hiring for a Senior Communications and Engagement Specialist focused on Digital Marketing. This position focuses on Digital Marketing, which develops and manages the execution of a broad-range of communication and engagement strategies, outreach programs and activities, message management processes and initiatives that effectively educate, inform and build relationships with the target audience of each project or initiative.
To understand the full roles and responsibilities of this website-focused position, see the Digital Marketing position guidelines HERE.
About the Communications and Engagement Department
Communications and Engagement utilizes collaboration and partnerships to achieve accountable and open communications, while applying curiosity and innovation to a mindful approach to engagement.
The C&E team serves a few different roles within the organization.
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We plan, formulate and execute communications campaigns for community and organizational priorities. This means we create and execute proactive and strategic communications for the topics that matter most to the community.
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We work with our internal partners to plan, formulate and execute communications campaigns about topics employees need to know about. This ranges from internal topics such as HR programs like benefits, employee engagement and policies to new programs and platforms being instituted by the IT department and more.
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We consult with other departments to provide input on communications and engagement strategies or tactics to be executed by the department or a third party like a contractor. We also provide expertise in the areas of the website, social media and other digital marketing tools such as Google.
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We are the product owners for the communications and engagement tools used within the City and County including Broomfield.org (CivicPlus), BroomfieldVoice (EngageHQ), BintheLoop (Constant Contact), Social Media, digital signage in facilities (REACH), VolunteerHub, and Channel 8. We apply user experience analysis and best practices to improve the quality and reach of these platforms to ultimately improve all communications from the City and County of Broomfield to Broomfield residents.
The Senior Communications and Engagement Specialist performs professional and administrative work creating and managing digital and print marketing through graphic design, various social media platforms, email communications and website management. This role works in partnership with other employees, departments/divisions to reach their targeted audience, increase customer interaction, and grow participation by creating customized and effective marketing campaigns.
Hiring Range: $71,822 – $90,833
6% employer retirement match
19 days paid vacation + 10 sick days per year + 12 paid holidaysExcellent medical, dental, & vision insurance
Free recreation center pass (gym & pool)Wellness discount on insurance premiums
Hybrid schedule
Training allowance for personal growth
Typical schedule is Monday – Friday from 8am to 5pm. Some after-hours (weekends and evenings) for public hearings, volunteer and team-lead events are possible.
Hybrid work option consistent with the Communication and Engagement department's hybrid work policy available after the initial training period.
Anticipated Hiring Timeline:
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Application Review: 10/18 – 10/28
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Selection Process: 11/4 – 12/4 (virtual and in person interviews)
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Projected start date: 1/8/2025
Essential Required Tasks/Examples of Duties
(The following statements are illustrative of the essential functions of the job. The City and County of Broomfield retains the right to modify or change the duties or responsibilities and additional functions of the job at any time. Examples of duties are not intended to be all-inclusive or restrictive.)
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Develops and executes the City and County of Broomfield’s (CCOB) communication, marketing and engagement goals and strategies for programs, services and events using platforms such as social media channels, email marketing efforts, website facilitation, graphic design support.
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Plans, applies and evaluates various communication methods to increase engagement and proactive brand positioning.
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Develops and manages the execution of a broad-range of communication and engagement strategies, outreach programs and activities, message management processes and initiatives that effectively educate, inform and build relationships with the target audience of each project or initiative.
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Coordinates and leads meetings with department partners and SMEs to understand the desired outcome of each project in order to implement the best communication and engagement strategy for each project.
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Writes and develops content for various marketing efforts.
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Create and implement training programs and materials for internal and external use, including online interactive content, training videos, documents, job aids, and in-person classes.
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Monitors and maintains analytics trends of current posts and explores and implements new ways of generating promotional and engagement opportunities.
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Research and assist with implementation of public engagement best practices, industry trends and suggested strategies.
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Responds to comments, inquiries and complaints from community members through social media and Google postings
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Supports the Brand Manager by determining the graphics package needs for their projects and may initiate the graphic design for the Brand Manager to review, edit and approve.
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Participates in the preparation of the department’s annual budget, assures that their responsibilities are performed within budget and performs cost control activities such as monitoring expenditures to assure sound fiscal control.
Minimum Qualifications
EDUCATION
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Bachelor's Degree from an accredited college or university – required in marketing, communications, advertising, public relations, graphic design or related field
EXPERIENCE
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5+ years experience required in marketing, public relations, communications, website and graphic design, and demonstrated understanding of marketing campaign creation and implementation.
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For the Digital Marketing role, experience using a content management system – required
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Or any equivalent combination of training and experience that provides evidence that the applicant possesses the Necessary Applicant Traits.
NECESSARY SPECIAL REQUIREMENTS (in addition to above requirements):
New hires must, as a condition of employment, pass the following pre-offer and post-offer/hire processes: in-person or virtual interviews, reference checks, and background checks, which may include local police check and sex-offender registry.
