Mountain News (MNC) is seeking a Digital Content Marketing Specialist for it’s North American and Southern Hemisphere digital properties. MNC, the publisher of OnTheSnow.com and Skiinfo, has the largest media-addressable database of Mountain Travel consumers in the world, with over 36M users. The Digital Content Marketing Specialist at Mountain News Corporation, reporting to the Senior Manager, Content Strategy, will manage and grow the properties by executing the digital content strategies to drive audience acquisition, retention and engagement. You will enhance our core asset of mountain resort and snow data and deliver best in class digital content to drive audience engagement. The job will require agility, a data driven approach and dedication and passion to the Mountain Travel Lifestyle to be successful.
Digital Media Jobs
WINTER PARK RESORT OVERVIEW:
Opened in January of 1940, Winter Park Resort is the oldest continuously operating resort in the United States. We are located just 67 miles north-west of Denver, which makes us the closest major ski resort to the city. Winter Park’s traditions are deeply rooted in railroad, logging, and the early exploration of Grand County and the local Fraser Valley. Our mission is to “create the best memories, again and again,” for our guests, our employees, our community, and our strategic partners.
Headquartered in Denver, Colorado, Alterra Mountain Company is a community of 12 iconic year-round destinations, including the world’s largest heli-ski operation. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage, and retail businesses. Headquartered in Denver, Colorado with destinations across the continent, we are rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans five U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. We honor each destination’s unique character and authenticity and celebrate the legendary adventures and enduring memories they bring to everyone together.
POSITION SUMMARY:
The position is responsible for driving resort visits, revenue and brand by optimizing digital touchpoints including the websites and email along with future digital additions such as the app. The Web & CRM Specialist reports to the Digital Marketing Manager who provides overall strategy and direction for digital marketing touchpoints.
Day-to-day activities include website content updates that support sales and marketing objectives and executing email marketing strategy. Beyond the day-to-day updates, the Web & CRM Specialist reviews the site and email marketing for opportunities to improve the user experience and increase sales through technology and design. This role will not be responsible for content, copy or brand design.
Additional responsibilities include coordinating implementation of feature and functionality enhancements within the CMS. This role is also responsible for researching and testing new online tools and maintaining knowledge of current best practices.
The Web & CRM Specialist is expected to approach their role with a data-driven mindset. This role will regularly leverage analytics tools to analyze user behavior and provide suggestions to improve user experience on site. This role is also responsible for using tools such as Adobe Target and Adobe Audience Manager to create and implement optimization tests and user personalization.
The Web Marketing Manager strategizes our marketing efforts to drive search engine traffic. He/she will also apply an analytic mind to tracking metrics to gain insight into the effects of certain optimization techniques and build new strategies to address successes and misses. Further, staying abreast of trends in the field, he/she will be a knowledgebase of new opportunities for exploration and make recommendations accordingly.
The job requires the ability to write a fast, accurate breaking news story if no reporter is available and the ability to edit if necessary. Applicants need a broad working knowledge of news, cultural and sports topics and how they rank in newsworthiness and importance.
BeadforLife is looking for a person who oozes positivity and is a roll up your sleeves type of Communications + Outreach specialist to join our team. In this role, you will foster relations with partners and advocates across many diverse communities including volunteers, party hosts, and the media. You will craft communications to share with these vibrant partners and build community.
The Marketing Coordinator will play a pivotal role in assisting the Director of Marketing to define and facilitate marketing projects, ongoing management of website platform, development and upkeep of various social media platforms, and provide overall support to the marketing departments initiatives. If you have experience managing social platforms and are interested in building a brand, we would love to hear from you.
Do you thrive on, and succeed in, fast paced environments? Are you detail oriented? Do you value documentation and process? Do you love working with people and solving problems? Do you work well under pressure? Do you love the rush that comes with getting it done when no one else could? We are seeking an account manager with experience working in an agency environment. Here’s a quick test that might help you to know if this is the right place for you.
The Digital Communications Specialist is responsible for assisting with the development and implementation of digital marketing campaigns at Mental Health Partners (MHP) to enhance brand, image and reputation; client capacity and marketing share; staff engagement; training and fundraising efforts; and other strategic goals.
Member of marketing communication team working in an open, collaborative work environment. Creative designer is the sole in-house resource for creating digital, social media, video and print content and materials for product marketing, promotional campaigns, and sales support mostly in B2B. Mastery of design software/tools includes InDesign, Illustrator, Photoshop, Muse, Sketch, etc. (also MS Office Keynote and PowerPoint). Company HD photographer as needed. Designer also works with Director of Marketing Communication to storyboard and direct product videos.
Based out of our Denver office and reporting into the Head of Local Marketing at our SF Headquarters, this role will be responsible for building and executing integrated marketing plans to acquire, retain and grow our consumer, merchant, and dasher base for the Mountain region – starting with Denver as the key area of focus. The ideal candidate will be a proven marketing leader with an entrepreneurial bent – skilled at everything from unearthing local consumer insights to securing and executing a partnership activation on the ground; and capable of collaborating effortlessly across cross-functional teams – including Strategy & Operations, Merchant Teams, and Growth Marketing.
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