Summary
Description
As a dedicated employee supporting the RE/MAX brand and reporting to the Director of Marketing, the Senior Marketing Specialist will work cross functionally to contribute toward the overarching recruiting and retention (R+R) strategies and lead the execution of marketing programs focused on growth.
This position will help align key cross-functional teams, such as region development, education, technology training, brand and social teams to ensure the recruiting and retention message aligns the brand’s marketing approach with broker/owners, agents and prospects. This role will help solidify the value prop broker/owners need for R+R and continually develop and refine marketing tools and resources for success.
The Senior Marketing Specialist will work closely with the Canadian marketing team for synergies and consistency across company-owned regions.
- Help develop and inform on the R+R marketing strategy; oversee execution of the strategy working closely with the Director of Marketing, VP of Marketing and other members of the executive leadership team.
- Influence behavioral change and understanding with internal teams and broker/owners that supports measurable growth of brokerages.
- Understand the challenges of broker/owners in their recruiting and retention efforts with discovery and driving effective marketing solutions – create and evolve resources and marketing materials as needed to best support broker/owners.
- Conduct network-facing discussions alongside franchise development to help determine what is working/not working for broker/owners, as well as resources made available to them or needed for continuous improvement.
- Create content and drive community engagement (in coordination with the social media and communications teams) for various Facebook groups and communication channels that support growth and actionable tips a broker/owner may consider in their R+R efforts.
- Support R+R events throughout the year developing content, resources and analyzing registrations/attendance; participate in sessions at RE/MAX events to help broker/owners understand the process of recruiting, how they can retain and the resources available to them.
- Help drive effective marketing and messaging for broker/owners to leverage with their team leaders, who in turn can use the materials and resources to help grow their teams.
- Oversee media and content related to R+R, as well as the join.remax.com strategy to ensure the marketing and website is positioned to support recruiting goals.
- Update and oversee the MAX/Recruit website to ensure all resources are updated. Analyze the resource usage to determine what is needed, not needed and key learnings.
- Work with third party media agency to strategize and execute ads across multiple mediums, report analytics monthly and adjust strategy and/or tactics as needed.
- Track KPIs and oversee budget; submit and approve invoices, adjust as needed to not exceed budget.
- Collaborate with RE/MAX Canada marketing team to ensure alignment in campaigns, initiatives, materials, comms, etc, but primary focus of this role is U.S. recruiting and retention.
- Other duties, tasks and responsibilities as assigned or needed by the business.
Knowledge, Skills, & Abilities
- Strong analytical thinking skills.
- Excellent communication and writing skills.
- Ability to organize and manage detail work, as well as work independently and balance multiple tasks.
- Desire to continuously improve performance through testing and analysis.
- Effective communications that support proficient project management.
- Strong sense of ownership and urgency to take projects from concept to implementation.
- Proficient use of various email marketing and communication platforms.
- Understanding of social media platforms.
- Excellent presentation skills are also critical for success.
Qualifications
- BS/BA degree in marketing, advertising, communications or equivalent
- 5-7 years of experience in marketing or communications
- Coaching or training experience a plus
- B2B experience preferred with a demonstrated ability to integrate various customer segments and experiences for marketing efficacy.
Hire Range/Rate:
$55,000 – $70,000
Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education/certifications, or geographic location. The offer rate represents one component of the RE/MAX Holdings total compensation package. Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility.
- Competitive Medical, Dental, and Vision benefits
- Retirement plans with optimal company match
- Annual bonus/merit opportunity
- Educational Assistance
- Mental Health support program
- M.O.R.E. Events offered in-person and virtually
- Mentorship program
- Employee Resource Groups
- Community Engagement
- Diversity, Equity, and Inclusion
- Parenting
- Remote
- Women at RE/MAX
RE/MAX, LLC & Motto Mortgage
Now is your chance to become part of a world-class, industry leading organization. RE/MAX Holdings, Inc. is a business that builds businesses. We provide the tools, education and tech to our real estate network, which includes RE/MAX and Motto Mortgage franchises, agents, brokers, and consumers. Join us and build a career where your contribution is heard.
RE/MAX Holdings, Inc. is proudly headquartered in Denver, Colorado. Certain roles may be location specific, however in addition to Colorado, we welcome qualified candidates in the following states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas!
RE/MAX Holdings, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non-discrimination in employment. All persons shall be afforded equal employment opportunity, and all qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability unrelated to performing the essential task of the job or other legally protected categories. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
*As measured by transactions sides
Application Deadline: December 30, 2024
