Summary
Description
Vertafore is a leading technology company whose innovative software solution are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.
Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.
Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.
We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.
Seeking a technically savvy Marketing Operations Manager to drive marketing success through technology and data-driven strategies. As the Sr. Marketing Operations Manager, you will lead marketing operations strategy, analyze data and historical trends to deliver actionable insights, and ensure data quality and process efficiency across all marketing metrics. This role actively enhances marketing operations to optimize lead generation, lead nurturing, and campaign implementation in a fast-paced SaaS environment.
Core Requirements and Responsibilities: Essential job functions include but are not limited to:
· Develop and execute marketing database strategies with cross-functional teams, focusing on growth, segmentation, data cleanliness, and completeness
· Lead adoption and management of operational processes with marketing leadership to drive efficiency and ROI
· Serve as subject matter expert for sales and marketing alignment initiatives, supporting lead management, data quality, and lead scoring optimization
· Report on complete marketing funnel performance including volume, velocity, stage-to-stage conversion rates, and average deal value; track metrics by industry, geography, and buyer persona
· Monitor, analyze, and optimize campaign KPIs and marketing attribution within budget constraints
· Administer and optimize marketing technology stack including CRM, marketing automation, and analytics platforms
· Provide onboarding and training for new marketing team members on systems and processes
· Manage marketing operations projects from conception to completion
Qualifications:
· Minimum 8 years marketing operations experience, preferably in the technology/SaaS industry
· Bachelor's degree in Marketing, Business, or related field
· Strong project management and organizational skills with the ability to manage multiple priorities
· Experience managing marketing technology stack vendor relationships and implementations
· Proficiency with marketing automation platforms (Eloqua, Salesforce, HubSpot) – Marketo experience heavily preferred
· Expert knowledge in digital demand generation, content marketing, email marketing, and marketing automation workflows
· Experience with analytics and reporting tools – Power BI experience is heavily preferred
· Knowledge of third-party integrations with marketing automation platforms (Tableau experience a plus)
· Ability to thrive in a fast-paced, high-growth environment with shifting priorities
· Excellent communication skills and passion for learning new marketing technologies
· Data analysis and reporting expertise with a focus on marketing ROI and attribution
Additional Requirements and Details:
· Travel required up to 10% of the time
· Located and working from an office location (when required) *
· Physical requirements: occasional lifting up to 10 pounds, frequent computer use, close vision work, sitting/standing
· Ability to perform repetitive hand and arm movements for computer operation
#LI-Hybrid
Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!
Vertafore is a drug free workplace and conducts preemployment drug and background screenings.
The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.
Why Vertafore is the place for you: *US Only
- The opportunity to work in a space where modern technology meets a stable and vital industry
- We have a Flexible First work environment! Our North America team members use our offices for collaboration, community and team-building, with members asked to sometimes come into an office and/or travel depending on job responsibilities. Other times, our teams work from home or a similar environment.
- Medical, vision & dental plans
- PPO & high-deductible options
- Health Savings Account & Flexible Spending Accounts Options:
- Health Care FSA
- Dental & Vision FSA
- Dependent Care FSA
- Commuter FSA
- Life, AD&D (Basic & Supplemental), and Disability
- 401(k) Retirement Savings Plain & Employer Match
- Supplemental Plans – Pet insurance, Hospital Indemnity, and Accident Insurance
- Parental Leave & Adoption Assistance
- Employee Assistance Program (EAP)
- Education & Legal Assistance
- Additional programs – Tuition Reimbursement, Employee Referral, Internal Recognition, and Wellness
- Commuter Benefits (Denver)
The selected candidate must be legally authorized to work in the United States.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
The Professional Services (PS) and Customer Success (CX) bonus plans are a quarterly monetary bonus plan based upon individual and practice performance against specific business metrics. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.
The Vertafore Incentive Plan (VIP) is an annual monetary bonus for eligible employees based on both individual and company performance. Eligibility is determined by several factors including: start date, good standing in the company, and actives status at time of payout.
