Summary
Description
Description
The Vice President of Membership directs the Brewers Association membership strategy through targeted content, outreach, and programming to drive membership engagement and growth and serve our members. This role supervises the Membership Director, Member Resources Director, and Staff Economist, ensuring the association’s resources align with current member needs. Acting as the internal voice of members, the VP of Membership manages membership benefits, pricing, and levels, while leading the association’s non-event “products” and is responsible for membership revenue and budgeting.
Essential Duties
- Direct and oversee Membership, Member Resources, and Economics and Statistics, ensuring that each area contributes effectively to overall strategic goals.
- Develop and implement a comprehensive membership strategy to attract, retain, and engage diverse member segments. Accountable for membership revenue and budgeting.
- Balance the need for membership revenue with the organization’s commitment to accessibility and value for members.
- Direct planning for membership outreach, growth, and member service improvements, collaborating closely with departmental leaders.
- Ensure alignment of all non-event membership content, programming and benefits with the organization’s mission, vision, and long-term objectives.
- Oversee the development and dissemination of member resources to ensure they address emerging industry trends and member needs.
- Evaluate the impact of member resources and adjust strategies as necessary to improve engagement and relevancy.
- Drive data-informed decision-making by working closely with the Staff Economist to generate insights and measure impact.
- Provide membership voice in support of government affairs initiatives.
- Lead discussions and negotiations with external partners involving member benefits.
- Collaborate with other industry groups on projects and initiatives as required.
- Assist with membership and event data analysis to drive growth in membership and support increased event value for members.
- Set clear performance goals, provide regular feedback, and support professional development for all direct reports.
Requirements
- 5+ years of experience in leadership or management role, ideally within a membership-based or not-for-profit organization.
- History of directing activities related to membership or content and resources.
- Strong financial acumen and experience overseeing budgeting and resource allocation.
- Exceptional leadership skills, with experience managing cross-functional teams.
- Excellent communication, analytical, and problem-solving skills.
- Strong decision-making ability in uncertain environments.
- Strong written and verbal communication skills.
- Ability to present and distill information.
- Ability to set and meet deadlines in a multi-tasking environment.
- Curiosity and drive to generate innovative solutions.
- Genuine attentiveness to detail.
- Dedication to meeting the expectations and requirements of members, providing timely and relevant content.
- Strong knowledge and experience working with Microsoft Office suite.
Travel Requirements
Travel as assigned including to the Craft Brewers Conference and the Great American Beer Festival.
Note: This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job.
Equal Opportunity
The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status.
Salary Description
$120,000 – $160,000
