Reporting to the Global Communications and Brand Manager, the Digital Marketing Specialist is a critical new role in our organization because s/he will be the spark for our lead generation channels, including email, paid ads, optimizing our website through best practices, increasing visibility, and contributing to increasing revenue from both programs and philanthropy activities. In this highly collaborative role you will build efficient, beautiful, and responsive webpages optimized to support the customer journey and lead generation. You will fully own the website, its performance, integrating plugins, optimizing content for performance, customer journey and lead generation. You will establish analytics for sales and marketing with a focus toward ROI and revenue growth.