Touch Points.

One of the most common strategies in successful branding is to develop a believable brand promise that creates a positive perception about a product in the eyes of the targeted audience the product seeks to influence. Through that perception, the brand will trigger a response from the targeted audience, which, if successful, will initiate a […]

Older job seekers: challenges and issues – advantages and opportunities

Older job seekers face unique challenges and issues but also have tremendous advantages and opportunities. Many older job seekers have left the work force in upper mid-senior level positions and with it, the higher salaries and benefits that come with those positions. The fact is that there are fewer mid-senior level management positions available and […]

Job Doctor: One recruiter’s five-step plan for job seekers to get noticed

Dear Job Doctor: I’ve sent my resume in response to dozens of job postings but am not getting calls back.  What am I doing wrong? Going Bonkers in Denver Dear GBID: This is a very common problem – probably the biggest frustration I hear from job seekers. What are things that will get your resume noticed […]

Six tips from successful professionals on how to manage your career

I meet regularly with people who are looking for work.  I’ve met with hundreds of professionals who are either entry level job seekers or mid-level managers who are looking to progress their careers to the next level.   I meet with senior VPs who are unsatisfied with their jobs or are looking to transition to other […]

Keys to Reinvention

I’m an example of a ‘reinvention’!   I spent the majority of my 20-year career in the marketing and communications profession.  But 10 years ago, I began PR Jobs List, a weekly email that provided job listings in Denver to a couple hundred public relations professionals.  A simple e-mail blast, this free service helped top PR […]

“How do you feel about a monkey in the office?” The worst job interview questions ever

Today’s  job seekers try to prepare for everything. They diligently research the background of companies to try to match their specific talents, experiences and expertise with what is required in the job posting.  They spend long hours customizing their resumes and cover letters.   They have incredible patience and perseverance, waiting by the phone and willing […]

Everything I ever learned about hard work, I learned working in a restaurant

When I was doing a lot of hiring at previous jobs, one question that I would always ask potential employees was, “Did you ever work in a restaurant?” From the time I was 13 to 23-years-old, I worked in a variety of restaurants and in a variety of positions and knew the type of skills […]

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