Summary
Description
Join The North Face Family
The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.
To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:
- Empower exploration and the thrill of the unknown for as many people as possible.
- Protect the places where we live, play, and operate.
- Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
Head of eCommerce, TNF Americas
How You Will Make a Difference
As the TNF Americas Head of eCommerce, you will drive and adapt the global digital vision for all aspects of The North Face’s Americas eCommerce business. This role is responsible for creating the optimal consumer journey while delivering revenue goals. The position has P&L responsibility for a rapidly growing business unit.
Reporting to the GM Americas, you will combine analytics, key insights and creativity to set a vision for our digital future and then mobilize the Americas team to achieve the desired results. You will have the opportunity to be the voice of the consumer across all TNF Americas digital touch-points and drive innovation, including adoption of new digital technology.
You will also partner with the Global North Face VP of Digital, Global Technology, and Digital Marketing to create a best-in-class digital ecosystem that elevates the consumer experience and delivers on TNF America’s revenue goals and growth plans.
What you will do:
- Drive and adapt the global digital strategy as a part of the overall TNF Americas strategy to ensure that we meet our ambitious goals for the region Manage the P&L for the Americas eCommerce business unit
- Oversees channel development strategies, architecture, and infrastructure requirements to ultimately fulfill eCommerce business strategy while remaining current with the latest eCommerce trends and technology to keep the site at the forefront and ahead of competition
- Collaborates with respective departments on the integration of marketing, product, creative and merchandising to bring the fullest expression of the TNF brand to life digitally Identifies and implements third-party solutions for customer acquisition, conversion and website optimization with a strong customer focus and strategic positioning to follow industry trends and to keep a "finger-on-the-pulse" of the customer base and competition
- Develops strategies to deliver financial plans (sales, margin, contribution, inventory turns) including analyzing sales and productivity of items/categories to communicate results and to create action plans
- Partner with Finance, Marketing and Planning Department to forecast weekly/monthly sales, margins and review financial roll-ups
- Deliver omni-channel consumer and brand experiences that build meaningful customer loyalty for the Americas Region
- Develop and maintain strong networks of cross functional partners, competitors, and technology providers
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
- Bachelor’s degree in digital marketing or equivalent experience – MBA Preferred
- 15+ years of experience and a proven track record as a high performing talent demonstrating drive, ambition, business acumen, and emotional intelligence with 10+ years in a leadership role
- 10+ years of eCommerce experience
- 5 years of retail buying/merchandising experience
- Demonstrated success managing a P&L for a growing business
- Successful experience and proven track-records with digital, internet and web production as well as traditional product marketing and strategy experience
- Demonstrated knowledge of best-in-class CX, UX, and digital commerce architectures and technology
- Understanding of impact and implications of division decisions on other components of an omni-channel business model
- Demonstrated ability to facilitate and lead multi-tasking and prioritization in a fast-paced environment.
- Proven ability to advocate a point of view to peers and upper management
- Experience developing performance metrics
- Possess strong presentation, listening, verbal and written communication skills
- Experience with web/catalogue design
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.
What’s In It for You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.
Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.
We just have one question. Are you in?
