Summary

Description

POSITION SUMMARY

The Public Outreach and Marketing Specialist/ Public Outreach and Marketing Administrator is dedicated to advancing public awareness and understanding of the essential role wastewater systems play in safeguarding community health, supporting sustainable practices, and protecting our natural environment. This role is pivotal in amplifying SPR’s visibility and solidifying its messaging to a diverse range of stakeholders, including the general public, government agencies, industry professionals, educational institutions, and community organizations.

This position will design, develop, and deliver high-impact content through various communication channels, driving engagement, fostering environmental literacy, and promoting SPR’s mission. This position requires a proactive approach, allowing for significant independent judgment, creativity, and decision-making, ensuring the individual can effectively adapt to emerging opportunities and challenges in the public outreach space.

This position is located at South Platte Renew. We are seeking candidates for a Public Outreach and Marketing role at either the Specialist or Administrator level. The successful candidate will be placed at the appropriate level based on how their experience and skills align with the distinct qualification requirements detailed for each position.

It is highly encouraged to submit a cover letter along with your resume and application.

REPORTING RELATIONSHIPS

Reports to: Business Solutions Supervisor

Direct Reports: None

KEY RESPONSIBILITIES

The listed examples of work are not intended to be all-inclusive. They may be modified with additions, deletions, or changes as necessary. Performs other duties as assigned and required.

Public Outreach

Oversees and executes SPR’s public education and outreach efforts by managing community events both during and outside of regular business hours; developing partnership, coalition, and sponsorship opportunities; managing all aspects of the SPR onsite tour program, while upholding tour safety guidelines and standards; and planning and implementing curriculum and educational programs for public, private and homeschool groups.

Marketing and Brand Management

Develops and implements a strategic marketing communications and public relations plan to strengthen SPR’s brand identity and broaden public awareness by overseeing the production and design of printed materials and marketing promotional items; managing photography and other media for publication; producing videos and multimedia materials; and upholding branding and identity standards across all internal and external communication.

Public Relations

Serves as the primary media liaison, supporting the development and implementation of PR strategies to increase SPR's media visibility by identifying and pitching earned and paid media opportunities; providing media training and messaging guidance to SPR spokespeople; developing messaging, public relations materials, and style guidelines to maintain consistent communications; and monitoring industry trends to keep SPR's communications current and aligned with organizational goals.

SPR Website and Social Media Administration

Maintains, and updates, the SPR website and social media platforms, confirming the proper functioning of the website, domain registration, and hosting services; manages vendors for website development, maintenance, hosting, and DNS; creates engaging content for the website and social media channels, ensuring consistent branding and messaging that fosters meaningful connections with the community and encourages active participation; and developing and implementing a comprehensive organizational social media strategy to effectively engage and grow the online presence.

CORE COMPETENCIES REQUIRED FOR POSITION

Organization Wide – Every employee is accountable to:

Aligning and demonstrating SPR’s organizational vision, mission, and values.
Follow the SPR Safe Program – policies, required trainings, and overall engagement.
Uphold fiscal responsibility through SPR’s Procurement policy and procedures.
Continuously improve the efficiency and effectiveness of the service or product being delivered.
Value diversity; demonstrate an awareness of differences; demonstrate sensitivity and adapt behaviors and communication to accommodate these differences.

Job Specific Competencies

Public Outreach and Marketing Specialist

Communicate Effectively
- Develops and delivers multi-mode communications that convey a clear understanding of different audiences’ unique needs.
- Is effective in various communication settings: one-on-one, small, and large groups, or among diverse styles and position levels.
- Excellent written and verbal communication skills, and attentively listens to others and adjusts approach to fit the audience and the message.
- Provides timely and helpful information to others across the organization.
- Presents and explains complicated technical processes in simple, non-technical language to diverse groups.
Collaborates
- Builds partnerships and works collaboratively with others by gaining trust and support to meet shared objectives.
- Works cooperatively with others, internally and externally, towards sound solution by actively listening to team members' perspectives and valuing diverse viewpoints to enhance team outcomes.
- Demonstrates flexibility and adaptability when working with others, adjusting approaches as needed to achieve common goals.
- Resolves conflicts constructively, focusing on common goals and respectful communication to maintain team harmony.
Organized
- Effectively prioritizes tasks and projects to ensure timely completion of program objectives, consistently aligning efforts with organizational goals.
- Demonstrates strong time management skills, maximizing productivity by efficiently allocating time to high-priority tasks and adjusting to new demands as they arise, ensuring all deadlines are met without sacrificing quality.
- Organizes and manages resources, including digital tools, materials, and personnel, to ensure marketing campaigns and outreach initiatives are executed efficiently and within deadlines.
- Maintains a well-organized workspace, both physical and digital, enabling easy access to marketing materials, notes, and documents necessary to drive efficiency and reduce downtime.
- Keeps stakeholders, including team members and external partners, informed about the progress of tasks, campaigns, and projects, ensuring alignment and transparency throughout.
Nimble Learner
- Demonstrates a proactive and versatile approach to learning, consistently seeking opportunities to grow and adapt in the face of new challenges.
- Quickly assimilates new information and adapts to unfamiliar situations, applying critical thinking to navigate complex problems.
- Open to change and innovation, actively experimenting with different approaches to discover more effective solutions.
- Utilizes industry best practices and draws on a professional network to identify and implement solutions, ensuring a well-rounded approach to problem-solving.
- Continuously seeks feedback and uses it constructively, applying insights to refine methods and increase effectiveness in future endeavors.

Public Outreach and Marketing Administrator

In addition to the competencies above, the Public Outreach and Marketing Administrator must also:

Drives Vision and Purpose
- Paints a compelling picture of the organization’s vision and strategy, motivating others to action.
- Talks about future possibilities positively and articulates the vision in a way others can relate.
- Remains informed of current industry development and technologies as they affect the organization and the education of stakeholders and ratepayers.
- Creates organization-wide energy and optimism for the future, showing personal commitment to the vision.
Plan and Align
- Plans and prioritizes work to meet commitments aligned with organizational and programmatic goals.
- Sets objectives to align with broader organizational goals and breaks down objectives into appropriate initiatives and actions.
- Stages activities with relevant milestones, schedules, anticipates and adjusts effective contingency plans accordingly.
- Maintains and actively manages program schedules and content to ensure programs are delivered within the established timetable and budget.

QUALIFICATIONS

Public Outreach and Marketing Specialist

Education, License, Certification, and Work Experience

Education: A bachelor’s degree in in environmental, educational, or communications field preferred.
Work Experience: A minimum of 3-5 years of experience in relevant position.
Certifications and/or Licensures: None
Required Driver’s License: Valid Colorado driver’s license and a clear or acceptable MVR

Public Outreach and Marketing Administrator

Education, License, Certification, and Work Experience

Education: A bachelor’s degree in in environmental, educational, or communications field required.
Work Experience: A minimum of 5+ years of experience in relevant position.
Certifications and/or Licensures: None
Required Driver’s License: Valid Colorado driver’s license and a clear or acceptable MVR

*An equivalent combination of education, training and relevant job experience may be substituted.

SALARY RANGE

Public Outreach and Marketing Specialist

$64,800 – $97,200/Annual Rate

Public Outreach and Marketing Administrator

$77,600 – $116,400/Annual Rate

BENEFITS

The City of Englewood offers a comprehensive benefits package to eligible, full-time employees including paid time off, holidays, medical, dental, and vision.

WORKING CONDITIONS AND PHYSICAL REQUIREMENTS

Work is performed in an office environment and in an industrial environment requiring sitting for extended periods of time. The job requires visual and physical capabilities to perform work on computers and associated equipment, sometimes for prolonged periods of time (4-6 hours daily). Must be able to lift at least 30 pounds.

May work near moving mechanical parts and be exposed to fumes, pathogens, airborne particles, and various chemicals, some of which may be toxic. The employee is exposed to various conditions, including noisy, hot, and cold conditions.

ADVANCEMENT OPPORTUNITIES

This position offers participation in our well-defined career progression program, providing clear pathways for professional growth and development. As part of this program, employees have the opportunity to advance through the following positions: