Summary
Description
Job title: Director of External Relations and Brand Strategy (part influencer, part marketing expert, part relationship builder)
Business Unit: Administrative Team
Hiring Pay range: $106,127- $122,046 DOE
Job Type: Full-time; benefitted, exempt
Job description:
You are driven to continue building Anythink's brand and strengthen our relationships with our communities. Your leadership and passion align with Anythink's mission, values and strategic initiatives. You understand the importance of sharing Anythink's story to inspire individuals, organizations, businesses, and foundations alike to support our cause. You can see the big picture, and identify strategic partners and initiatives that translate into resources that position Anythink as the catalyst for innovation in our community. You direct the Brand Strategy team to provide library communications including social media, web, and print. You are a creative that can develop a vision and has the leadership skills to elevate and evolve the Anythink brand.
Ready to join in a bold opportunity to help us take community library services to an entirely new dynamic realm?
Who you are:
- You believe in the power of public libraries and the stories, connections, and impacts libraries have on their communities.
- You are a charismatic leader, impactful and influential.
- You are naturally curious and inquisitive – a lifelong learner.
- You are a thought leader and are the voice of wisdom and experience on brand strategy and external relations topics.
- You are optimistic and believe that anything is possible.
- You build a culture of belonging and trust with others through committed and collaborative teamwork.
- You are a collaborative leader, building effective working relationships with staff across the district.
- You are a strategic thinker and competent project manager, able to implement and translate visionary goals to achieve key initiatives.
- You understand how to develop and prioritize the use of marketing metrics to monitor, evaluate and modify strategies.
- You are adept at the art of delegation, because you know you can't do it alone.
- You are an effective communicator with excellent interpersonal and communication skills.
- You are an active listener with lots of patience.
- You inspire creativity and problem solving throughout the district.
- You are open and honest in dealing with others.
- You are passionate about inclusivity, diversity, equity, accessibility and representation.
- You are a lot of things to a lot of people - coach, leader, partner, and host.
- You value technology as a tool, staying on top of new technology trends.
- You inspire fun in the people around you.
Your vision:
- You understand Anythink's unique brand and how to develop long-term and short-term brand strategies to meet district needs and further the district's vision.
- You know how to pair the right message with the medium for optimal impact, building an emotional relationship between Anythink and the audience that keeps them wanting more.
- You provide creative guidance and project management for brand initiatives, striving for better impact, analyzing performance and providing insights and recommendations for improvements
- You provide editorial direction to the Brand Strategy team to ensure a consistent voice for Anythink across all visual and marketing communications; pieces written or designed by the department are reviewed by you.
- You embrace Anythink's mission and values and collaborate with your team to deliver extraordinary communications.
- You update and implement Anythink's brand guideline to direct strategic communications, public relations, and branding campaigns that increase public awareness and support of Anythink programs, services, and activities to enhance the district's prominence among key audiences.
- You may serve as Anythink's spokesperson on public relations matters, leading all media relations to ensure accurate and timely coverage of events and news.
- You are a wizard at identifying and developing relationships with key community stakeholders to include business and industry partners and community leaders to obtain their support for Anythink.
- You understand how to benchmark trends and how to adjust advertising to ensure optimum engagement and impact for library promotions.
- You advise your team to procure advertising, using a combination of legacy and new media sources to get Anythink's message in front of our diverse audiences.
- You extend Anythink's hospitality to the virtual realm through the development and maintenance of Anythink's website, social media networks, and digital marketing.
- You are an explorer of data, collecting, analyzing, and disseminating qualitative and quantitative metrics that help inform Brand Strategy decisions and tell Anythink's story.
- You are passionate about Anythink's mission and share your enthusiasm with potential partners and sponsors.
- You understand that the details are what set us apart in telling our story and reinforcing the brand.
- You help diversify Anythink's social media strategy, aligning tools and target audiences to meet district goals.
- You are a sleuth at heart; uncovering and securing potential partners and grants that help bring Anythink's vision to fruition.
- You are a networking natural, able to develop relationships with VIPs as well as members of the library team and make connections for our Board of Trustees and Anythink Foundation board.
- You develop and implement crisis communication plans and oversee response strategies to proactively protect and advance the district's reputation.
- You manage, mentor, and inspire brand strategy and external relations teams, fostering a high-performance and collaborative culture.
- You establish and track key metrics for brand and external relations efforts, providing regular reports and strategic recommendations to the executive team and Board of Trustees.
- You understand the power of collaboration and have a knack for building relationships with departments and branches to support their communication needs.
- You are a good teacher, having experience doing the work and the skills to coach someone else on their learning journey.
- You are a genius at coaching your super-talented team honestly, directly, and consistently to achieve new levels of success.
- You are thoughtful about recruiting, hiring, and retaining a diverse and brilliant group of employees and volunteers.
- You think like an entrepreneur. You understand budgeting and what it takes to develop, oversee and actively manage the marketing budget and run your department responsibly with a great bottom line.
- You are a born organizer, as well as a self-starter with lots of initiative and independence.
- You love our products. You are a voracious reader, listen to a diverse range of music, and love a good movie.
- You demonstrate excellent communication skills with staff, customers, community partners, and district leadership.
- You have great ideas to share on district committees and enjoy taking a leadership role.
- You do the right thing. Every decision you make and action you take is an opportunity to demonstrate our collective integrity.
Do you have what it takes?
- You have 7+ years of brand strategy/marketing/communications experience, and at least 3 years managing a team of employees
- You have a bachelor's degree in marketing, communications, business, or related field.
- You have been an integral part of a business, library, or nonprofit organization's success story in diverse communities.
- You have demonstrated success creating and executing integrated brand, marketing and communications strategies on a national or global scale.
- You possess outstanding storytelling and creative skills-you are able to distill complex ideas into compelling narratives for diverse audiences.
- Excellent written and verbal communication skills are required, with the ability to manage multiple projects simultaneously, prioritize effectively, adapt to changing priorities, and meet deadlines in a high-speed environment.
- You are tech-savvy. You are computer literate, and possess a working knowledge of Microsoft Office suite, as well as searching and navigating online resources.
- You have reputation management and crisis communication experience.
- Your work style demonstrates high emotional intelligence and cultural competency.
- Spanish speaking candidates desired.
We are guided by these shared values:
- Compassion for our customers and each other
- Passion for our product
- Eagerness to learn
- Everyone is creative
- Optimistic attitude – we believe that anything is possible
Why Anythink? A job with Anythink is a chance to use your knowledge and experience to enable transformations every day. You will be instrumental in helping our customers have fun, whether they're sitting by the fireplace with a newspaper, surfing the Internet, gaming in the teen room or learning something new at one of our many intriguing and entertaining programs. As you help and inspire others, you will also be inspired. This job will have you loving Monday mornings again.
We believe in our DEI Mission Statement, valuing diversity and forming teams in which everyone can be their authentic self. We encourage people from underrepresented backgrounds and different industries to apply. Come join Anythink to make a positive impact in our community.
Anythink DEI Mission Statement
Through our DEI work, Anythink recognizes that bringing awareness and education about our diverse histories and backgrounds can foster understanding, promote inclusion and strengthen our communities.
To fulfill our mission and ensure that all Adams County residents and visitors are welcomed and supported by Anythink, we provide comfortable spaces, accessible resources, and opportunities for personal growth. We empower our staff and customers to create meaningful connections through shared experiences, diverse and culturally relevant programming, and inclusive communities.
Anythink is committed to:
- Representing the diversity of Adams County, internally and externally by centering and elevating the voices and experiences of the historically underserved and underrepresented.
- Operationalizing equitable policies and practices that advance our mission.
- Creating a feeling of inclusion and belonging for all staff and customers.
Your job will involve your being "on the move" in our libraries: You will stand, walk, crouch, stoop, squat, twist, climb, push/pull up to 50 pounds, and lift up to 25 pounds.
