Summary
Description
Examples of Duties:
Website:
- Maintains, manages and updates HRCA’s website content.
- Edits website content for accuracy and consistency.
- Enhances web pages with the addition of photos, graphics and videos.
- Leads the creation of site content and features to continually improve the website user experience and support the organization’s goals and strategies.
- Manages the website’s content, including creating new content, pages and functionality.
- Increase traffic and engagement to the website. Apply SEO best practices and strategies and track website analytics.
- Assist with website accessibility efforts, including—but not limited to—reviewing web content to ensure compliance, regularly testing and reporting web content for accessibility, and becoming a staff expert on creating accessible content.
Social Media
- Oversees and manages the creation, maintenance and execution of a content calendar that populates HRCA social media channels (Facebook, Instagram, LinkedIn).
- Creates HRCA social media strategies to promote programming and events for the organization and post important occurrences that impact the Highlands Ranch community.
- Assists with guiding and scheduling planning and production of video content and photography with contractors.
- Respond to comments and messages and use analytics to track engagement and adjust strategies as needed.
Digital Marketing
- Create and plan digital marketing campaigns to support all HRCA programs, events and marketing initiatives.
- Develop and maintain a content calendar (Monday) to ensure that digital initiatives are timely and relevant.
- Create a digital marketing calendar to streamline the dissemination of materials to community lists.
- Ensure best practices and a comprehensive approach to communications across the website and social media platforms, leveraging analytics to drive future content development.
- Assists in the maintenance of the digital photo library.
Other
- Ability to work in a collaborative environment with multiple stakeholders.
- Support the Marketing and Communications department to ensure internal and external communications requests are fulfilled effectively and efficiently while meeting corporate brand guidelines.
- Collaborate and manage outside vendors/contractors as needed (website, video, photography, etc.).
- Other tasks as assigned by the Director of Marketing and Communications.
Physical and Environmental Standards: Upper body strength is a requisite to lift/move 40 pounds unassisted. Standing and walking for long periods of time; bending, stooping, pushing, pulling and climbing. Work may be performed both indoors and outdoors. If indoors, work is performed in a busy office where noise and interruptions prevail. If outdoors, all types of weather conditions may occur. The ability to talk and hear via the telephone and through face-to-face communication is needed. Vision requirements include near and far acuity.
Required Knowledge, Skills & Abilities: Knowledge of graphic design, marketing, digital marketing, and web design. Strong research, organizational, and interpersonal skills, with the ability to establish and maintain effective working relationships with co-workers. Ability to work flexible hours, which might include occasional nights and or weekends. Must pass a drug test and background screening.
Education: Must have a bachelor’s degree or be enrolled in an accredited four-year college or university in communications, marketing, public relations, web design, or a related field.
Experience:
- Proven written communication skills.Writing sample required
- Minimum of three (3) years working experience in a related field.
- Website update and content creation experience in Dot Net Nuke.
- Previous experience executing social media campaigns and extensive knowledge of social media platforms (Instagram, Facebook, LinkedIn) and content creation.
- Experience in digital content creation, including video, graphics, photos, social media platforms and more.
- Working knowledge of a wide range of software including Adobe CC software (InDesign, Illustrator, and Photoshop), Canva, Monday, Constant Contact and Microsoft Outlook.
- Proven ability to multitask and work in a fast-paced, time-sensitive environment.
- Collaborative, organized, detail-oriented and able to adhere to deadlines.
- Experience in web design and content production.
- Ability to communicate effectively, both verbally and in writing.
- Ability to represent HRCA professionally at all times.
- Must be a self-starter, highly motivated individual that works well with a team.
- Knowledge of SEO (search engine optimization) and CMS (content management system).
