Web Content Manager

Summary

Description

About this Unit:

The Communications unit provides support to the Colorado Department of Human Services (CDHS) concerning internal and external communications efforts. The Communications team provides support for communications strategy, media relations, brand management, website and intranet,  Public Information, marketing, and client-facing communications, among other communication-related activities.  The Division of Communication Services (DOCS) is responsible for executing communications responsibilities around the Department’s strategic plan and developing tools and strategies to communicate with CDHS staff, clients, constituents, stakeholders, and partners, as well as members of the media and public

Description of Job

This position is hybrid with at least two (2) days are required and as determined by business need at the office. 

Summary of the position:

The web manager is a staff authority that develops and executes a comprehensive strategy for website and intranet content management. This role oversees all website content for accuracy and style, to ensure clients and staff can easily access information and resources. This position develops web content policy and provides guidance to CDHS on web-related updates. 

Further, this position serves as a guide for other state departments on proper editing and web accessibility standards.

Primary Job Duties:

Website Content Management:

• Utilizes Content Management System to create, maintain and manage web pages on CDHS-owned websites (Drupal based) 

• Provides structure and strategy to CDHS websites

• Leads the development of compelling, strategy-driven website content for CDHS programs and services. 

• Liaises and coordinates collaboration between Tyler Colorado and the Governor’s Office of Information and Technology , the state’s contractor for website development, to maintain current CDHS websites

• Creates policy for external CDHS program websites; directs proper website creation and content

• Designs new websites or pages for existing websites in response to departmental programmatic needs

• Creates, edits and maintains CDHS web content; ensures content aligns with accessibility standards as set out by the Governor’s Office of Information Technology

• Provides suggestions based on best practices to improve website performance and user experience

• Provides copy editing and content oversight to ensure messaging efficiency and relevancy

• Performs regular audits of website content to ensure it is up to date and accurate. Researches best practices, determines and recommends strategies and efforts to ensure CDHS clients know how to find appropriate services at the county and state level

• Manages search engine optimization including link building, content development, monitoring and analysis of usage statistics

• Oversees project management of website/web page creation managing workflow to ensure projects are on schedule and delivered in a timely manner

 Intranet Content Management:

• Works to strategically create, publishing, organizing, and maintaining digital information for a company's private employee network

• Works with CDHS program staff to develop pages and content for the CDHS intranet page (Google based website)

• Designs layouts and provides suggestions based on best practices for user experience

• Conducts regular audits to ensure content and links are updated

• Ensure that 

• Develops CDHS policy for development and maintenance of intranet webpages

• Provides guidance and best practices to CDHS staff working on intranet content

• Utilizes analytics to pull performance reports and suggests improvements based on reported data

• Actively improves current pages to match CDHS branding and facilitate understanding, accuracy and that content is easily found 

• Tracks performance of intranet web pages and provides reports to programs as requested

• Provides trainings to CDHS staff on how to adequately use the content management system 

Other Duties as Assigned:

• Provides content development support to CDHS programs and communications team

• Performs other duties as assigned.

Minimum Qualifications, Substitutions, Conditions of Employment & Appeal Rights

Important Note: Please review your application to ensure completion. For the most equitable applicant experience, CDHS' hiring teams consider only the contents of your application to determine meeting minimum qualifications and for the comparative analysis process.  Employment history is calculated on a full-time basis (40/hrs per week). Part-time employment is calculated on a prorated basis to determine qualifications. Be sure your application specifically addresses your qualifications, experience, work products, and accomplishments as they relate to the position and minimum requirements.. Volunteer work or a related type of experience may be used to meet the qualifications, but it must be clearly documented. It is paramount that in the experience portion of the application, the applicant describes the extent to which they possess the education, experience, competencies, and background as they relate to the duties outlined in the job announcement. This experience must be clearly documented on your application, and the supplemental questions must be answered. Answers such as "N/A," "In Cover Letter," or "See Resume" will not be accepted.

Minimum Qualification Screening Process: 

A Human Resources Analyst will review the work experience/job duties sections of the online job application to determine whether your experience meets the minimum qualifications for the position. Cover letters and resumes WILL NOT be accepted or reviewed in lieu of the official State of Colorado online application. Part-time work experience will be prorated.   

Applicants must meet the minimum qualifications to continue in the selection process. You must specifically document your work experience and qualifications. Do not use "see resume" or "see attached." 

Comparative Analysis Process – Structured Application Review:

After minimum qualification screening, which could include a skills test, the comparative analysis process will involve a review and rating of all the information you submit. 

Document your work experience/job duties to the extent to which you possess the skills, education, experience, minimum qualifications, and preferred qualifications:

Answer all supplemental questions (if listed) as your answers to these questions will be evaluated during this phase. Provide at least 4-8 sentences for each response to supplemental questions.     

Supplemental Questions:

Answer the supplemental questions on the application completely and thoughtfully. Your answers may be rated based on the content of your response and your writing skills (spelling, grammar, and clarity of your writing).

Minimum Qualifications:

Experience Only:

Seven (7) years of relevant experience in content development (writing, storytelling, and copyediting skills). Expertise in website content management software (CMS), including Drupal and Google, is necessary. 3 to 5 years of experience managing and producing website content preferably within a CMS environment. Experience with determining and implementing information architecture improvements and user-centered content strategy development. Experience in SEO management. Demonstrated understanding of search engine optimization (SEO) best practices. Experience tracking performance in Google Analytics and Google Tag Manager. Knowledge of Web Content Accessibility Guidelines and Project management skills. 

OR

Education and Experience:

A combination of related education and/or relevant experience in content development (writing, storytelling, and copyediting skills). Expertise in website content management software (CMS), including Drupal and Google, is necessary. Three to 5 years of experience managing and producing website content, preferably within a CMS environment. Experience with determining and implementing information architecture improvements and user-centered content strategy development. Experience in SEO management. Demonstrated understanding of search engine optimization (SEO) best practices. Experience tracking performance in Google Analytics and Google Tag Manager. Knowledge of Web Content Accessibility Guidelines and Project management skills. equal to seven (7) years

Preferred Qualifications:

• Experience with government agencies, non-profit organizations

• COWINS Partnership Agreement: Relevant years of State service should be considered as a preferred qualification and given weight under the process. Part-time relevant years of State service will be prorated. 

• TRANSFERS ONLY: Relevant years of State service will be considered as a preferred qualification and given the weight of at least 15% of the overall score under the process.

• Relevant years of State service contribute to a candidate's position-related knowledge, skill, ability, behavior, or other posted competency 

Conditions of Employment:

• Standard Background ALL CDHS employees (non-direct contact):

  CBI name check, ICON Colorado court database, Medicare fraud database, Reference checks, Professional License verification (licensure requirements), and drug screen (commercial Driver’s license)

• MOTOR VEHICLE RECORD CHECK: This position will drive a state fleet or non-state fleet vehicle for State business purposes.

• Travel This position may be required to travel as needed for offsite meetings, conferences and training.

• Former State employees who were disciplinarily terminated or resigned in lieu of termination must (1) disclose that information on the application (2) provide an explanation why the prior termination or resignation should not disqualify the applicant from the current position, (3) provide the employee number from the applicant’s prior State employment.  Absent extraordinary circumstances, prior disciplinary termination or resignation in lieu of termination and failure to provide this information will disqualify the applicant from future State employment with CDHS.

Appeal Rights: 

If you receive notice that you have been eliminated from consideration for this position, you may file an appeal with the State Personnel Board or request a review by the State Personnel Director.

An appeal or review must be submitted on the official appeal form, signed by you or your representative. This form must be delivered to the State Personnel Board by email (dpa_state.personnelboard@state.co.us), postmarked in US Mail or hand delivered (1525 Sherman Street, 4th Floor, Denver CO 80203), or faxed (303.866.5038) within ten (10) calendar days from your receipt of notice or acknowledgement of the department’s action.

For more information about the appeals process, the official appeal form, and how to deliver it to the State Personnel Board; go to spb.colorado.gov; contact the State Personnel Board for assistance at (303) 866-3300; or refer to 4 Colorado Code of Regulations (CCR) 801-1, State Personnel Board Rules and Personnel Director's Administrative Procedures, Chapter 8, Resolution of Appeals and Disputes, at spb.colorado.gov under Rules.