Leads digital and social media strategy development, planning and execution in support of CoBank’s mission and business plan, and oversees the narrative for CoBank’s earned (shares and likes), owned (web site and posts), paid (online advertising) and social media platforms. Develops and manages a team responsible for the identification, packaging, production and distribution of content that promotes CoBank’s brand and service offerings. Directs social media and web site strategy, analysis, community management, governance and training supporting CoBank’s enterprise digital communications and marketing initiatives. Leads the team responsible for media relations, internal communications and content creation. Coordinates closely with corporate social responsibility, human resources, marketing, design and events teams, and collaborates with business line executives to advance the bank’s business objectives.