The Senior Manager, Strategy & Market Planning plays a critical role in shaping how and where Bagel Brands grows by leading market planning, location strategy, and development analytics across the portfolio. This role combines consumer, demographic, competitive, mobility, real estate, and bakery performance data to identify growth opportunities, inform development decisions, and optimize the performance of the existing bakery portfolio.
Food And Beverage Jobs
A Brand Manager – Innovation (BMI) at HFB shapes the innovation pipeline, leads cross-functional project teams, supports research initiatives, analyzes data, builds business cases, and works closely with brand and commercial partners to execute innovation. A BMI is an experienced brand marketing or innovation professional with responsibility for 3-5 projects/year.
The position supports Company growth by developing and executing public relations, media relations and community engagement initiatives that increase brand awareness, reinforce the Company’s Five Founding Principles and drive customer engagement in new and existing markets. The Director serves as a trusted communications adviser to senior leadership and helps ensure that internal and external communications are accurate, compelling, consistent and aligned with the Company’s objectives.
This leader acts as a catalyst for transformation, embedding a culture of accountability and operational excellence through the “Running Planning as a Plant” philosophy. By partnering cross-functionally, the role harmonizes Planning and Operations, drives data transparency through performance dashboards and KPI trees, and ensures rapid responsiveness to business needs.
As the Director of Integrated Marketing & Communications at Horizon Family Brands (HFB), you will lead the team responsible for planning, integrating, developing, executing, and measuring integrated marketing campaigns. You will partner closely with brand teams and omnichannel marketing teams to deliver cohesive, high‑impact campaigns.
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