Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
As the Manager of Marketing Analytics, you will play a pivotal role in unlocking and optimizing guest and transactional data to fuel business growth. Partnering closely with Marketing, Digital, IT, and cross-functional leaders, you will work to understand business objectives, enhance insights into guest behavior, and evaluate marketing channel effectiveness. Your ability to transform data into actionable recommendations will directly drive our go-to-market strategy and scale personalization acro