Brand Engagement Manager

Summary

Description

PRIMARY PURPOSE OF POSITION

The Brand Engagement Manager is responsible for developing, executing, and optimizing AAPACN’s brand and engagement across all digital and multimedia channels. This role ensures consistent, engaging, and strategic messaging that supports the organization’s mission, programs, and member engagement.

The Brand Engagement Manager supports content creation, campaign execution, website and social media management, and performance analytics. This position collaborates closely with internal teams and external partners to bring communications from concept to completion, manages an integrated editorial and media calendar, and uses data-driven insights to continuously improve effectiveness.

GENERAL REQUIREMENTS

This position requires a thorough understanding of marketing, branding, content creation, communications, engagement, and messaging, as well as strong teamwork skills. This position requires high level communication skills and a proficiency in technology used to create and manage content, as well as a strong comfort level with new and evolving technology.

Decision-making: The decisions made are at a defined level and are based on existing policies and procedures. Some autonomy with decisions is expected and encouraged. The manager will work closely with the director to alter existing operations as needed. Decisions made may affect budgets and operating expenses. 

Complexity: This position will require good problem-solving, analysis, and knowledgeable judgment based on experience or research. Working knowledge of multi-channel communications is essential to provide member and internal staff support.

Authority: This position is that of an individual contributor.

ESSENTIAL DUTIES

SPECIFIC DUTIES

Responsibilities include but are not limited to:

• Serve as a key communications partner to internal teams, program staff, and external partners to plan, coordinate, and execute communications across AAPACN channels.

Content Creation & Campaign Execution

• Develop and produce engaging, platform-specific content across social media, web, and email channels to support campaign goals and maintain brand consistency
• Design and execute integrated marketing campaigns from concept to launch that drive engagement, membership growth, and program participation, ensuring alignment with overall brand strategy
• Collaborate with design, marketing, and membership teams to create cohesive messaging and visual storytelling
• Write and edit content-quality copy for social posts, press releases, blogs, and promotional materials
• Manage content calendars to ensure consistent posting and timely campaign rollouts
• Ensure brand guidelines are followed and compliant throughout the organization and oversee usage by partners and affiliates

Communications & Media Relations

• Translate organizational priorities, programs, and initiatives into clear, compelling, and actionable storytelling
• Plan and produce visual and written narratives, including short-form video and blog posts, that extend brand identity and foster engagement
• Write and distribute press releases, media kits, and pitch decks to support strategic initiatives, program launches, and organizational milestones
• Create and foster relationships with media, influencers, and industry thought-leaders to secure earned media coverage
• Manage speaking opportunities for company experts, transforming live appearances into high-performing social media content to boost brand sentiment and awareness

Social Media Management & Optimization

• Monitor social and digital campaign performance, optimizing content to adjust to algorithm changes, analytics, insights, and audience engagement data, in real-time
• Conduct social listening across channels, taking advantage of opportunities to engage with followers, answer questions, and support a positive brand experience
• Grow AAPACN’s reach and exposure, with measurable results meeting or exceeding goals for media placements, ads, social media, and website data

Other Duties

• Perform other duties as needed or as assigned in support of organizational goals

COMPETENCIES

To perform the job successfully, an individual should demonstrate the following competencies:

• Communication: Writes and speaks clearly and persuasively; listens actively; presents information effectively
• Teamwork: Collaborates respectfully; shares knowledge; supports collective success
• Planning & Organization: Manages multiple priorities, meets deadlines, and plans effectively
• Innovation: Approaches challenges creatively and identifies opportunities for improvement
• Problem Solving: Analyzes issues, develops solutions, and applies sound judgment
• Accountability: Takes ownership of responsibilities and delivers high-quality results

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Experience & Skills

• Minimum of five (5) years of experience in communications, marketing, engagement, or brand management, experience within healthcare industry preferred
• Strong proficiency in Microsoft Office (Word, Excel, Outlook, Teams, PowerPoint)
• Proficiency in social and digital media
• Working knowledge of Google Analytics, Hootsuite, ClickDimensions, WordPress, and/or similar platforms
• Comfort with and willingness to learn new technologies, platforms, and systems
• Excellent written and verbal communication skills
• Highly organized, detail-oriented, self-motivated, and attention to detail
• Ability to manage multiple projects and priorities in a fast-paced environment
• Strong customer service mindset for internal and external stakeholders
• Ability to work independently while collaborating effectively within a team
• Proven ability to build strong working relationships with members, volunteers, and staff

WORKING CONDITIONS

• Fully remote position
• Standard work schedule: Monday–Friday, 40 hours per week
• Prolonged periods of computer-based work
• Occasional travel (less than 10%)

SAFETY HAZARDS

• Minimal
• Remote working environment

This position description does not list all of the duties of the job. You will be evaluated in part based upon your performance of the tasks listed in this position description. Management has the right to revise this position description at any time. The position description is not a contract for employment, and either you or the employer may terminate employment at any time, for any reason.