Summary
Description
San Luis Valley Health in Alamosa, Colorado is seeking a Director of Marketing & Communications. Reporting directly to the CEO, the Director will be responsible for the development and execution of the organization’s brand and reputation and delivering value to our constituencies. This position will be intimately involved in on/off campus organization planning and development and building strong relationships within the community. The Director supervises the Marketing Assistant and a Marketing Intern. The candidate for this position will have business development experience, be a self-starter, and have the right balance of vision and execution.
San Luis Valley Health has been serving the San Luis Valley since 1927. In 2013, San Luis Valley Regional Medical Center (SLVRMC) integrated with the Conejos County Hospital Corporation, to create a new entity – San Luis Valley Health – which includes two hospitals and six clinics. With increased expansion of the service area, community outreach programs, and the addition of 3-D mammography, nuclear medicine, Cardiology, Cardiac Rehab services, oncology, urology, podiatry, ENT and much more, San Luis Valley Health is making it possible for Valley residents to receive “state-of-the-art healthcare, right here at home.”
Key Responsibilities and Deliverables
- Develop and manage media campaigns that include radio, newspaper, newsletters, social media, posters, brochures, and other promotional material that aligns with the organization’s strategic plan
- Develop marketing strategies and tactics for SLVH’s numerous service lines and providers
- Provide representation at community events and with partners on community boards
- Manage the website, social media, and digital board content, write blog stories and press releases, and monitor social media
- Oversee weekly internal newsletter
- Oversee organizational signage, manage the emergency notification system, organize community conversations
- Be the government liaison and the public information officer for emergency preparedness and events
- Ensure regulatory compliance
- Manage the departmental budget
We Take Care of Our People
As the largest employer in the San Luis Valley, we commit to providing our employees with quality and affordable benefits to complement a fulfilling work experience and help balance life experiences and needs. To show our appreciation of your hard work, we offer a competitive and comprehensive total benefits package, including:
- Full medical, dental and vision plans to suit the needs of you and your family, with low-cost copays and deductibles, all without high out-of-pocket expenses.
- Enjoy a generous amount of Paid Time Off and Sick Leave in your first year with accruals starting on your first day!
- Start saving with Retirement plans available from day one, providing up to 5% employer match after one year of employment.
- Free life and disability insurance benefits for full-time employees with the opportunity to purchase additional coverage at low costs.
- Add to your benefit package with a variety of voluntary benefits such as identity theft protection, medical and dependent care flexible spending accounts and more.
- Take care of yourself with our free on-site 24-hour employee health center, and discounts to a selection of local fitness/recreational centers.
- Keep learning by utilizing our education program benefits to foster your growth and development.
- Give back to the community with multiple opportunities throughout the year to volunteer with our own non-profit SLV Health Foundation and other SLV- and community-sponsored events.
- Discounts on cell-phone plans, ski/snowboard lift tickets, Dell computers, local pools, Adams State University functions and more!
- Your family is our family so our employees and their family members have access to our employee support services, including up to four free counseling sessions to assist with work/life solutions.
Like to learn more? Click here for more information on our employee benefits program!
