Summary
Description
Mission: Manage and enhance DaVita's external facing communications across social media platforms, ensuring a cohesive and engaging experience aligned with brand voice, marketing objectives, and business goals. This role will develop, manage and execute strategies to drive growth and engagement.
Summary:
DaVita is seeking a highly motivated and experienced social media manager to lead our social media and content strategy efforts. This role requires a strategic leader with 4-6 years of proven success in developing and executing social media strategies that drive significant engagement, brand awareness, and lead generation among multiple audiences. You will oversee our overall social media strategy (organic and paid), mentor and manage junior social media teammates, and report on key performance indicators (KPIs). Healthcare experience is preferred but not mandatory; a strong understanding of social media algorithms, best practices, and emerging trends is essential.
Responsibilities:
1. Strategic Planning and Execution of Social Media Initiatives:
- Lead the strategy and execution of our comprehensive social media strategy, aligned with overall marketing goals and brand identity for multiple audiences such as patient, physician, payors, policymakers, etc. audiences. This includes defining target audiences and tailoring content accordingly for distribution through effective social channels.
- Develop and implement a cohesive strategy across all platforms (Facebook, Instagram, Pinterest, YouTube, TikTok, LinkedIn, etc.) that supports departmental objectives and drives growth.
- Conduct thorough social media audits and competitive analyses to identify opportunities for growth within the kidney care space.
- Define key performance indicators (KPIs) and track progress towards achieving them.
- Stay abreast of industry trends, algorithm updates, and emerging social media platforms, including understanding social media compliance and legal considerations, particularly within the healthcare industry.
- Evaluate, develop and launch strategic plans for new social media channels not currently utilized by the organization.
- Identify and leverage social media trends and viral content opportunities to drive engagement and reach by leveraging research and technologies that aid in understanding best practices that effectively generate engagement.
- Regularly evaluate and update social media strategies based on performance metrics and evolving goals.
- Design social media programs that ensure brand stewardship, consistency of voice, and appropriate compliance.
- Manage DaVita’s social presence by conducting social listening and collaborating with experts to identify relevant conversations and comments for response and brand engagement.
- Monitor effectiveness measurements for social posts and stay ahead of best practices. Make recommendations to drive continuous improvement.
2. Content Creation, Collaboration and Community Management:
- Participate and contribute towards multi-stakeholder editorial committee meetings with the objective of creating and curating high-quality, engaging social media content (text, images, videos, stories) tailored for our key audiences.
- Ensure brand consistency and adherence to healthcare regulations across all social media platforms.
- Collaborate with other functional areas within marketing (e.g., content marketing, design, video production) to ensure seamless content integration.
- Manage and participate in the development of content for multiple audiences simultaneously and identify appropriate social channel distribution.
- Develop and maintain a monthly content calendar for multiple social media platforms.
- Schedule and post content on social media channels based on best practices and performance analytics.
- Test and experiment with new social media features and innovative channel functionalities to enhance engagement.
- Manage community interactions by responding to questions, comments, complaints, and reviews, and escalating issues as necessary. Develop and maintain an approved response library that incorporates an internal auditing plan to ensure compliance.
- Lead the development and management of a robust brand ambassador program, engaging key internal and external influencers and community members within the kidney care space.
- Works closely with Corporate Communications and agency partners to support seamless scheduling and planning of the social media editorial calendar.
- Identifies opportunities to leverage content from other channels, including video, podcasts, thought leadership, blogs, and more.
3. Reporting and Analytics:
- Provide monthly reports to show the results of paid and organic social media efforts to inform KPI effectiveness and ongoing refinement.
- Analyze engagement metrics, audience insights, and campaign performance to identify areas for strategic adjustments.
- Regularly assess content performance to identify improvements/optimization.
- Familiarity with social media listening and monitoring tools to track brand mentions, sentiment, and conversations relevant to the organization.
- Analyze social media metrics, create reports, and use data-driven insights to refine strategies.
4. Leadership and Team Development
- Lead discussions and meetings with the digital marketing team to ensure alignment and collaboration on paid and organic social media strategies and content initiatives.
- Participate in joint editorial committee meetings with the corporate communications team to ensure message alignment and ideation of engaging content for multiple audiences.
- Collaborate effectively with cross-functional teams, including design, copywriters, communications, partner lanes, and other areas within the organization.
- Provide guidance and support to junior social media direct reports and aid in their growth and development.
Qualifications:
- Bachelor’s degree in marketing, Communications, Journalism, or a related field (preferred, but not required).
- 4-6 years of experience in social media management and content strategy
- Proven track record of successfully managing and growing social media channels for diverse audiences.
- Deep understanding of social media best practices for relevant platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Pinterest, etc.).
- Experience using social media management tools (e.g., Hootsuite).
- Excellent analytical and reporting skills.
- Strong communication, interpersonal, and leadership skills.
- Ability to work independently and as part of a team.
- Proficiency in Microsoft Office tools and collaboration resources
- Experience with healthcare regulations (HIPAA, etc.) a plus.
- Ability to work in a fast-paced environment, handle multiple tasks simultaneously, and manage projects from inception through completion.
At DaVita, we strive to be a community first and a company second. We want all teammates to experience DaVita as "a place where I belong." Our goal is to embed Diversity & Belonging into everything we do in our Village, so that it becomes part of who we are. We are proud to be an equal opportunity workplace and an affirmative action employer. As such, individuals are recruited, hired, assigned and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic.
Applications are accepted on an ongoing basis.
Salary/ Wage Range
$75,200.00 – $110,400.00 / year
Compensation for the role will depend on a number of factors, including a candidate’s qualifications, skills, competencies and experience and may fall outside of the range shown. DaVita offers a competitive total rewards package, which includes a 401k match, healthcare coverage and a broad range of other benefits. Learn more at https://careers.davita.com/benefits
Colorado Residents: Please do not respond to any questions in this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.
DaVita Teammates Work Together to Make a Difference for our Patients, Each Other and Our World. This is underscored by our deep rooted commitment to our ESG (Environmental, Social and Governance) practices. For more than 16 years, our Trilogy of Care—Caring for Our Patients, Caring for Each Other and Caring for Our World—has been at the heart of everything we do. Our key ESG issues and five focus areas are Patient Care, Teammate Engagement, Environmental Stewardship, Healthy Communities, and Leading with Integrity and Accountability.
The health and safety of our teammates and patients is our top priority as we continue to navigate the impact of COVID-19 together. We have focused on access to vaccines, infection control practices and education to ensure the safety of our teammates and patients.
