Marketing & Events Coordinator

Summary

Description

APPLY AT TPPEVENTS.COM/JOBS

Signature Events to oversee marketing 

• Boulder Creek Festival
• Vail Craft Beer Classic
• Tennyson Street Fair
• Denver Burger Battle 
• Vail Wine Classic 
• Breckenridge Wine Classic
• Highlands Oktoberfest
• Park City Wine Festival
• And More!

Marketing Coordinator Job Description

• Overall

• • Market Signature Events by developing and implementing marketing, communications and advertising campaigns
  • Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
  • Thoughtfully manage each Signature Event’s messaging, communication and brand
  • Coordinate ticket launches across multiple platforms and partners
  • Manage overall communication plan to followers and ticket buyers
  • Track ticket sales data and demographics 
  • Oversee Marketing budget and utilize paid and organic methods to sell tickets to Signature Events
  • High level of creativity
  • 6-10 weekends on site for event required, additional compensation based on days worked on site

• Manage Social Media Channels (Facebook and Instagram) for Signature Event platforms

• • • Organic post schedule
    • Paid advertising
    • Manage sponsor posts on Event platforms 

• Coordinate all advertising/media placement (both trade and purchased) for each Signature Event

• • • Print ads
    • Digital ads
    • Trade media partners 

• Manage Mass Communications

• • • Create and send all communications to past and current ticket buyers with segmented messaging
    • Avg 6-12 eblasts per event to various dbase segments including ticket launch announcements, programming communication, surveys, need to know etc.
    • Manage sponsored content in Signature Event email blasts 

• Customer Service & Ticket Liaison

• • • First point of contact for incoming Signature Event questions via email, social media, and phone
    • Manage transfer and refund requests, including any ticketing questions 

• Assist with overseeing marketing & media contractors 

• • • PR – Feeding accurate information and features ideas about each Signature Event 
    • Event photographer – booking, shot list, video/photo needs 
    • Graphic Designer – work work graphic designer on posters, advertising, maps, and any branded assets needed 
  • Manage content updates on TPP and Signature Event websites
  • Order and manage branded Signature Event assets (signage, maps)

• On Site at Events

• • Live posts/streaming from event site highlighting the festival and it’s partners 
  • Assist with check in and ticket troubleshooting as appropriate

Qualifications / Skills:

• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
• Solid knowledge of website and marketing analytics tools, WordPress preferred 
• Working knowledge of ad serving tools in Meta and Google 
• Experience in email communications platform (Mailchimp, Constant Contact)
• Ability to create small scale branded graphics as needed (Canva, Indesign, Illustrator) 
• Experience in social media campaign management tools (Socilpilot, Hootsuite)
• Excellent customer service experience
• Event experience not required 

Education and Experience Requirements:

• Bachelor’s degree in marketing or a related field
• Proven working experience in digital marketing, 1-3+ years of experience
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate