Summary
Description
Summary
The Principal Creative Strategist plays a key leadership role in driving and executing high-performing campaigns that align with Gaia’s marketing strategy. This role combines art direction, hands-on creative design, and data-driven optimization to ensure campaigns are visually appealing, conversion-focused and aligned with defined objectives.
At Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment.
US citizenship or US residency with an existing work permit is required.
Non-smoker
Must be available to work on our campus in Louisville, CO. This is not a remote role.
Responsibilities
Creative Strategy, Direction, Design & Production
- Lead the development of high-impact creative briefs based on campaign objectives.
- Own the end-to-end creative strategy for performance-driven marketing campaigns, ensuring alignment with messaging and audience goals.
- Design and produce high-performing digital assets for use across media channels.
- Collaborate with Heads of Paid Media (International and English) on campaign planning, briefing, and creative timelines.
- Review and approve ad creatives, landing pages, and campaign assets with a focus on conversion optimization, audience engagement, and storytelling cohesion.
- Develop scalable creative frameworks, templates, and asset systems to support campaign execution across multiple channels.
- Create visual concepts and mockups to support ideation, testing, and stakeholder alignment.
- Work with freelancers, agencies, and cross-functional teams to extend production capacity.
Performance Marketing
- Implement conversion rate optimization (CRO) strategies across landing pages, funnels and asset effectiveness.
- Translate performance data into actionable creative insights; identify what’s working, what’s not, and ideate new approaches.
Champion a testing mindset; lead A/B tests, iterate quickly, and push for learnings that inform future campaigns.
Qualifications
- 15+ years of experience blending creative direction, marketing strategy, and brand development across high-growth companies and mission-driven brands
- Proven success in performance marketing environments (DTC, eCommerce, subscription, etc.)
- Leadership experience; adept at managing designers, and creating high-functioning workflows that reduce revisions and accelerate output
- Proven success managing and scaling creative teams, establishing SOPs, QA/QC standards, and agile workflows
- Experienced in A/B testing and experimentation, including hypothesis development, creative concept iteration, and split-test analysis
- Analytical mindset with experience interpreting campaign performance and applying insights to creative work
- Demonstrated ability to lead creative efforts that resonate with values-aligned audiences, especially in wellness, spirituality, and human potential spaces
- Advanced technical fluency with Adobe Creative Suite, Figma, and WordPress
- Early adopter and daily user of AI tools to supercharge ideation, creative testing, and campaign delivery timelines
- Exceptional written and verbal communication skills, with a track record of persuasive presentations to internal leadership and external partners.
Compensation
- Type: Salary
- Range: $130000 – $150000 (USD)
More About Gaia
Gaia exists as a transformational network to empower a global conscious community.
Gaia (Nasdaq: GAIA) is a publicly traded company in Louisville, Colorado. We offer global video streaming of over 8,000 original series, shows, films, documentaries, and practices for conscious living to our members in over 190 countries. Our vast video library serves as a vessel for the community we seek to empower. We are not a subscription service that streams whatever pays our bills. Our content goes deep into select niches of Seeking Truth, Transformation, Alternative Health and Yoga channels. We often cover subjects that other media companies won’t touch.
We expect you did explore Gaia’s library of original shows, documentaries, and films. If our work on ancient wisdom, who are we, our true history, coverups, and metaphysics resonates, you might be a good fit for Gaia. We seek to hire and inspire employees who embrace our mission to empower a global conscious community, who hope their work empowers our community of inspired members, to be a catalyst of transformation. The best work we do every day is to remember our vision is “to empower the evolution of consciousness.”
The perks of working collaboratively with a team dedicated to sharing this mission include an on-site gym; a beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth; and an on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee.
Full-time employees are offered alternative and traditional medical benefits including preventative coverage; as well as dental, vision, 401K, and life insurance.
